PROSPECTS AND OPPORTUNITIES
Wound care to maintain steady pace of growth
Wound care is projected to maintain a steady growth trajectory over the forecast period, driven by broad trends, such as an ageing population and varying levels of physical activity. Most consumer purchases are expected to involve replenishing used supplies, as people often prefer to keep a small inventory of wound care essentials on hand for emergencies.
Innovations to centre on personalised designs and aesthetic appeal
Due to the already advanced level of product development in wound care, future growth potential is likely to be constrained. Product offerings are already tailored to diverse consumer needs through specialised features like healing lotions, antiseptic formulations, and customised shapes for various body areas.
Swiss consumers are largely self-reliant when it comes to wound care
Most Swiss consumers are already well-accustomed to buying and using wound care products. Unless suffering major deep or large wounds that may require medical assistance (stitching/glueing), consumers are likely to continue using regular wound care products such as sticking plasters or bandages to care for their minor injuries.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Switzerland?
- Which are the leading brands in Wound Care in Switzerland?
- How are products distributed in Wound Care in Switzerland?
- How has the regulatory and operating environment for Wound Care changed in Switzerland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Switzerland - Category analysis
KEY DATA FINDINGS
Rising levels of activity and ageing population drive need for wound care
IVF Hartmann maintains lead with familiar Dermaplast brand
Pharmacies claim the lion’s share of wound care sales
Wound care to maintain steady pace of growth
Innovations to centre on personalised designs and aesthetic appeal
Swiss consumers are largely self-reliant when it comes to wound care
Consumer Health in Switzerland - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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