PROSPECTS AND OPPORTUNITIES
Modest but steady growth in volume and current value sales projected
Wound care sales look set to increase steadily in volume and current value terms throughout the forecast period, with all categories projected to show positive performances in both respects. Along with growth in the total number of households in North Macedonia, various demographic and lifestyle trends will continue to lift overall demand.
Premiumisation and segmentation expected to gain momentum
Slowing volume growth prospects will continue to drive premiumisation in wound care over the forecast period. Most notably, more players are expected to introduce bioactive products that promote faster healing and reduce the risk of infection and scarring.
Sustainability set to become a more important point of competition
With environmental concerns increasingly shaping consumer behaviour in North Macedonia, sustainability credentials are expected to gain importance as a selling point in wound care over the forecast period. This trend should encourage manufacturers to introduce new products and packaging formats made from ethically sourced, recycled and biodegradable materials, such as plant-based polymers and FSC-certified natural fibres.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in North Macedonia?
- Which are the leading brands in Wound Care in North Macedonia?
- How are products distributed in Wound Care in North Macedonia?
- How has the regulatory and operating environment for Wound Care changed in North Macedonia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in North Macedonia - Category analysis
KEY DATA FINDINGS
Favourable demographic and lifestyle trends mitigate impact of population decline
Tosama dd remains the outright leader
Pharmacies still the most important distribution channel
Modest but steady growth in volume and current value sales projected
Premiumisation and segmentation expected to gain momentum
Sustainability set to become a more important point of competition
Consumer Health in North Macedonia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!