PROSPECTS AND OPPORTUNITIES
Growth potential will be limited by increasing maturity and population decline
Wound care looks set to perform reasonably well over the forecast period, with all categories anticipated to post consistently positive results in volume and value terms. Expansion will be supported by growth in the total number of households in North Macedonia, the trend towards busier lifestyles, population ageing and increasing participation in sports, fitness and outdoor activities.
Specialised and added-value products likely to become more widely available
With maturity and unfavourable demographic factors limiting volume growth prospects, added-value innovation is likely to become more visible in wound care over the forecast period. For instance, manufacturers will attempt to capitalise on the growing popularity of sports and outdoor pursuits among Macedonians by launching new products that offer superior durability, flexibility and water resistance.
Pharmacies expected to remain the top distribution channel
Pharmacies is predicted to remain the leading distribution channel in wound care over the forecast period. Many Macedonians traditionally favour such outlets when buying these types of products, as they tend to carry the widest assortments and pharmacists can provide expert advice on which items are best suited to their individual needs.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in North Macedonia?
- Which are the leading brands in Wound Care in North Macedonia?
- How are products distributed in Wound Care in North Macedonia?
- How has the regulatory and operating environment for Wound Care changed in North Macedonia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in North Macedonia - Category analysis
KEY DATA FINDINGS
Overall demand for wound care products picks up in 2024
Sticking plasters/adhesive bandages registers the most dynamic performance
Rising household numbers and vehicle equipment law buoy sales of first aid kits
Growth potential will be limited by increasing maturity and population decline
Specialised and added-value products likely to become more widely available
Pharmacies expected to remain the top distribution channel
Consumer Health in North Macedonia - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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