PROSPECTS AND OPPORTUNITIES
First aid kits offers a bright spot
Maturity and limited company investment in innovation and new product development are set to continue to hamper growth potential. The penetration of especially sticking plasters/adhesive bandages, but also gauze, tape and other wound care, is already high and there is limited potential for growth in retail volume terms.
Retail value growth to be hampered by price-sensitive consumption
Tight disposable incomes are set to remain a key barrier to retail value growth in wound care. Manufacturers are expected to remain reluctant to invest in the category, as consumers generally shy away from premium or added-value items.
Companies may shift focus to more specialised products
With the rise in sports and outdoor activities in the wake of the COVID-19 pandemic, there exists growth potential in targeting this niche audience, which is willing to spend on more sophisticated wound care products. Specifically, within gauze, tape, and other wound care, growth potential lies in tapes designed for treating sports injuries.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Greece?
- Which are the leading brands in Wound Care in Greece?
- How are products distributed in Wound Care in Greece?
- How has the regulatory and operating environment for Wound Care changed in Greece?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Greece - Category analysis
KEY DATA FINDINGS
Economic pressures militate against unnecessary spending on wound care
Expanded range and competitive pricing help Pharmadoct grow retail value share
Lifestyle changes create retail volume growth opportunities
First aid kits offers a bright spot
Retail value growth to be hampered by price-sensitive consumption
Companies may shift focus to more specialised products
Consumer Health in Greece - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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