PROSPECTS AND OPPORTUNITIES
First aid kits designed for sports and outdoor activities is expected to drive growth
Value sales of wound care are expected to increase overall in Greece during the forecast period. Growth will primarily be driven by the rising penetration of first aid kits, especially those designed for sports and outdoor enthusiasts, which are typically sold at higher prices than standard household kits.
Limited developments and investment is expected in wound care over the forecast period
Few new developments are expected in the wound care category, as it primarily consists of essential products where consumers tend to be highly price sensitive. Due to the category’s limited potential for significant value growth, companies are expected to maintain a low level of investment in innovation and marketing within this segment.
Sports and outdoor activities will remain key sales drivers of wound care
The rise in sports and outdoor activities presents significant opportunities for wound care, particularly among consumers willing to invest in more sophisticated, higher-value products. Consequently, there exists growth potential in targeting this niche audience, which may be willing to spend on advanced wound care solutions.
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Overview:
Understand the latest market trends and future growth opportunities for the Wound Care industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wound Care in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wound Care in Greece?
- Which are the leading brands in Wound Care in Greece?
- How are products distributed in Wound Care in Greece?
- How has the regulatory and operating environment for Wound Care changed in Greece?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Wound Care in Greece - Category analysis
KEY DATA FINDINGS
Growth in wound care is driven by the performance of first aid kits
Beiersdorf Hellas SA maintains its lead in wound care, while Septona gains ground in 2025
Pharmacies lead wound care distribution despite rising competition from alternative channels
First aid kits designed for sports and outdoor activities is expected to drive growth
Limited developments and investment is expected in wound care over the forecast period
Sports and outdoor activities will remain key sales drivers of wound care
Consumer Health in Greece - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Wound Care
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wound Care research and analysis database.
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