PROSPECTS AND OPPORTUNITIES
Continued growth potential for sports nutrition, driven by active lifestyles
Despite having become a more mainstream category, sports nutrition in the Netherlands still has significant expansion opportunities over the forecast period. As lifestyles become busier and more individuals participate in sporting activities, demand for these products is set to increase steadily.
Protein/energy bars will lead growth as protein powder becomes more mature
Protein powder is expected to remain the leading product within sports nutrition in the Netherlands, with continued growth anticipated as more consumers incorporate it into their diets and become increasingly aware of its health benefits. However, protein/energy bars are projected to grow faster than protein powders due to their convenience, portability, and appeal to a broader range of consumers.
Anticipated growth for ready-to-drink protein products
Sports protein RTD products are experiencing significant growth due to increased promotion and a wider range of available options. These convenient, pre-mixed protein beverages cater to the busy lifestyles of Dutch consumers who seek quick and practical solutions for their nutritional needs.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Netherlands?
- Which are the leading brands in Sports Nutrition in Netherlands?
- How are products distributed in Sports Nutrition in Netherlands?
- How has the regulatory and operating environment for Sports Nutrition changed in Netherlands?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in the Netherlands - Category analysis
KEY DATA FINDINGS
Sports nutrition continues to flourish
Protein powder extends popularity beyond sports enthusiasts, driven by social media influencer campaigns
E-commerce continues to dominate sports nutrition, but niche channels are gaining traction
Continued growth potential for sports nutrition, driven by active lifestyles
Protein/energy bars will lead growth as protein powder becomes more mature
Anticipated growth for ready-to-drink protein products
Consumer Health in the Netherlands - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What’s next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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