PROSPECTS AND OPPORTUNITIES
Healthy outlook as consumer demand continues to rise
Sports nutrition is predicted to post stronger growth in comparison to most other consumer healthcare categories. After the dynamic performance post-pandemic, sports nutrition is likely to see stable growth over the forecast period as the category consolidates and develops.
Digitalisation is shaping health awareness
Dutch consumers are accustomed to digitalisation and having quick access to information. Fuelled by this health knowledge, fitness lifestyles are increasingly appealing to consumers in the Netherlands, driving many to take preventative action against disease, and to maintain a healthy body image.
Ready to drink formats have strong potential
While powders and bars dominate the market for sports nutrition, ready-to-drink products is still in the early stages of development. Larger manufacturers are focusing on extending their lines to include RTD products, which are valued by consumers as a fast and convenient solution.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Netherlands?
- Which are the leading brands in Sports Nutrition in Netherlands?
- How are products distributed in Sports Nutrition in Netherlands?
- How has the regulatory and operating environment for Sports Nutrition changed in Netherlands?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in the Netherlands - Category analysis
KEY DATA FINDINGS
Sports nutrition continues to develop at steady pace
Smaller brands are proving tough competition for leading players
E-commerce consolidates its lead in distribution
Healthy outlook as consumer demand continues to rise
Digitalisation is shaping health awareness
Ready to drink formats have strong potential
Consumer Health in the Netherlands - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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