PROSPECTS AND OPPORTUNITIES
Bright outlook as consumers focus on both their physical and mental performance
Sales of sports nutrition are expected to continue seeing strong growth in value and volume terms over the forecast period. Consumers are increasingly focused on following healthier and more active lifestyles and this often includes going to the gym or doing other types of exercise, with an increasing number of consumers turning to sports nutrition products to help them achieve their goals.
Digital tools and AI set to play a big role in sports nutrition
Players are increasingly investing in the digital market, not only in terms of sales and marketing but also in the range of tools being offered to consumers to support their journey. For example, the SFD app combines shopping, fitness challenges, and loyalty rewards in a single platform.
The rise of single-ingredient products and stacking behaviour
Polish consumers are increasingly gravitating toward mono-ingredient sports nutrition products, especially when it comes to staples like creatine, amino acids, and electrolytes. Rather than relying on complex blends, users are showing a preference for building their own routines and stacking multiple products to target specific outcomes.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Poland?
- Which are the leading brands in Sports Nutrition in Poland?
- How are products distributed in Sports Nutrition in Poland?
- How has the regulatory and operating environment for Sports Nutrition changed in Poland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Poland - Category analysis
KEY DATA FINDINGS
Consumers entering the routines are driving the volume
Format innovation and a wide product offer fuelling competition
Digital and specialist channels shape access and discovery
Bright outlook as consumers focus on both their physical and mental performance
Digital tools and AI set to play a big role in sports nutrition
The rise of single-ingredient products and stacking behaviour
Consumer Health in Poland - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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