PROSPECTS AND OPPORTUNITIES
Outlook for sports nutrition remains favourable
All sports nutrition categories are expected to post consistently positive results in volume and current value terms over the forecast period. Growth potential will be tempered somewhat by population decline, but demand should remain robust on the whole as rising health-consciousness encourages more people to regularly partake in sports and fitness activities.
Sports protein RTD set to be the most dynamic performer
Sports protein RTD looks set to show the fastest development in current value terms over the forecast period. Increasingly busy lifestyles will strengthen appreciation for the convenience of these products, which can be easily consumed during workouts or while on-the-go.
Product portfolios likely to become more segmented
Sports nutrition is expected to witness greater segmentation over the forecast period. Competitive pressures and increasing consumer sophistication will drive manufacturers to introduce variants formulated to provide optimal results depending on factors such as sex, age, weight, levels of physical activity, specific types of sports or exercise and performance goals.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Croatia?
- Which are the leading brands in Sports Nutrition in Croatia?
- How are products distributed in Sports Nutrition in Croatia?
- How has the regulatory and operating environment for Sports Nutrition changed in Croatia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Croatia - Category analysis
KEY DATA FINDINGS
Rising participation in sports and fitness activities continues to drive demand
Optimum Nutrition Inc leads a fragmented competitive field
Health and personal care stores still the main distribution channel
Outlook for sports nutrition remains favourable
Sports protein RTD set to be the most dynamic performer
Product portfolios likely to become more segmented
Consumer Health in Croatia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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