PROSPECTS AND OPPORTUNITIES
Innovation and new product development offers strong growth potential
The sports nutrition market in France remains underdeveloped, primarily due to the comparatively low number of gyms relative to countries like the UK and Germany. However, France is witnessing one of the highest increases in gym numbers among European nations.
Digitalisation and social media set to have a big influence on the market
The French sports nutrition market is becoming more digitally driven as sales increasingly shift online, with brands investing in direct-to-consumer platforms for better control and personalisation. Influencer marketing and athlete collaborations will also remain key to building trust and visibility, especially among younger consumers.
Health and wellness trend likely to inform new product developments
Health and wellness concerns are driving demand for clean-label sports nutrition products that are free from artificial additives and controversial ingredients. Consumers are also increasingly seeking plant-based, naturally sourced, and organic formulations that support both performance and long-term wellbeing.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in France?
- Which are the leading brands in Sports Nutrition in France?
- How are products distributed in Sports Nutrition in France?
- How has the regulatory and operating environment for Sports Nutrition changed in France?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in France - Category analysis
KEY DATA FINDINGS
Sports nutrition remains in demand in France as consumers become more active
Competition heats up as new and existing players expand their offer
E-commerce now dominates sales of sports nutrition
Innovation and new product development offers strong growth potential
Digitalisation and social media set to have a big influence on the market
Health and wellness trend likely to inform new product developments
Consumer Health in France - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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