PROSPECTS AND OPPORTUNITIES
Government initiatives promoting regular exercise will ensure that demand for sports nutrition remains high
The Singapore government actively encourages its citizens to engage in regular exercise through various initiatives, significantly impacting the growth of the sports nutrition market. Programmes such as the distribution of free fitness trackers aim to promote healthier lifestyles and encourage physical activity.
More diverse formats and plant-based options will drive growth
With increasing awareness of protein and its benefits, consumers in Singapore are seeking more diverse formats of sports protein products. This has led to a rise in the popularity of protein bars, which offer a convenient way to consume protein either as a snack or a meal substitute.
Expected shift towards online purchasing, driven by convenience and bulky nature of sports nutrition offerings
There has been a continuous shift from offline to online purchasing for sports nutrition products in Singapore, driven by factors such as product availability, the bulky nature of items like protein powders, and the limited presence of speciality offline stores. Many sports nutrition products are imported, and online platforms often offer these items at lower prices, making them particularly appealing to regular gym-goers who frequently consume sports protein powders.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Singapore?
- Which are the leading brands in Sports Nutrition in Singapore?
- How are products distributed in Sports Nutrition in Singapore?
- How has the regulatory and operating environment for Sports Nutrition changed in Singapore?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Singapore - Category analysis
KEY DATA FINDINGS
Sports nutrition products continue to gain momentum, as local consumers pursue active lifestyles
Shift towards non-protein products targeted at boosting endurance
Blurring of lines between sports nutrition and other product categories
Government initiatives promoting regular exercise will ensure that demand for sports nutrition remains high
More diverse formats and plant-based options will drive growth
Expected shift towards online purchasing, driven by convenience and bulky nature of sports nutrition offerings
Consumer Health in Singapore - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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