PROSPECTS AND OPPORTUNITIES
Re-entrance of major sports nutrition brands to Singapore to push visibility of sports nutrition
Value sales of sports nutrition are projected to continue rising steadily over the forecast period, thanks to Singapore’s strong fitness culture and growing gym participation. Consumers will maintain regular consumption of protein drinks and energy supplements to support muscle recovery and endurance.
Consumers anticipated to demand more precise dosage for personal nutritional needs
Personalised sports nutrition is emerging as a key growth area. Consumers are increasingly seeking products and guidance tailored to their individual fitness goals, body composition and training intensity.
Vegan and plant-based variants set to see surge in demand among younger Singaporeans
Vegan and plant-based sports nutrition is projected to surge in popularity during the forecast period, driven by younger consumers prioritising sustainability and clean-label ingredients. Health-conscious Singaporeans are opting for plant-based protein alternatives due to perceived digestive benefits and lower environmental impact.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Singapore?
- Which are the leading brands in Sports Nutrition in Singapore?
- How are products distributed in Sports Nutrition in Singapore?
- How has the regulatory and operating environment for Sports Nutrition changed in Singapore?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Singapore - Category analysis
KEY DATA FINDINGS
Health and sustainability concerns drive expansion of plant-based and vegan sports nutrition
Glanbia tops sales performance in sports nutrition while ONI Global rises fastest
Health and personal care stores benefits from extensive store networks
Re-entrance of major sports nutrition brands to Singapore to push visibility of sports nutrition
Consumers anticipated to demand more precise dosage for personal nutritional needs
Vegan and plant-based variants set to see surge in demand among younger Singaporeans
Consumer Health in Singapore - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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