PROSPECTS AND OPPORTUNITIES
Rising popularity of high protein foods could impact sports nutrition growth
Although sports nutrition is expected to put in a very positive performance over the forecast period, it is equally true that companies in the category will face increasingly fierce competition from foods carrying the high protein health and wellness claim. These products are gaining increasing popularity in Italy.
Emerging sporting disciplines will fuel growth in non-protein sports nutrition with focus on energy, hydration, and recovery
The sports non-protein products category remains fundamentally important in the broader sports nutrition category and is set to be increasingly driven by endurance and cardio-oriented sports, which are growing in popularity thanks to the emergence of new sporting disciplines. In addition to established disciplines such as swimming and cycling, practised by more than a quarter of the sporting population in Italy, emerging sports such as MMA, paddle boarding and trail running are capturing the interest of Italians.
Sports nutrition players can keep leveraging major events for brand awareness and market expansion
The sports nutrition category in Italy can benefit significantly from the sporting successes of Italian athletes and of the events organised in the country. For example, the victories of Jannick Sinner in recent years have contributed to increasing the popularity of tennis, to the point that it is now practised by 3.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Italy?
- Which are the leading brands in Sports Nutrition in Italy?
- How are products distributed in Sports Nutrition in Italy?
- How has the regulatory and operating environment for Sports Nutrition changed in Italy?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Italy - Category analysis
KEY DATA FINDINGS
Growing interest in sporting activities contributes to the sustained growth of sports nutrition despite consumers paying higher prices
Protein powders embrace premiumisation and targeted innovation through e-commerce channels
Consumers prioritise flexibility and value over convenience, hindering RTD protein growth
Rising popularity of high protein foods could impact sports nutrition growth
Emerging sporting disciplines will fuel growth in non-protein sports nutrition with focus on energy, hydration, and recovery
Sports nutrition players can keep leveraging major events for brand awareness and market expansion
Consumer Health in Italy - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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