PROSPECTS AND OPPORTUNITIES
Sports nutrition faces strong outlook with plant-based products set to fuel innovation
Sports nutrition in Latvia is expected to witness steady value growth during the forecast period, as health and wellness and sports activity becomes more popular in Latvia. Latvians are increasingly participating in different fitness classes and other sports activities to improve their wellbeing.
Consumer appeal to rise in line with added functional ingredients
There is a growing buzz surrounding sports nutrition products that include functional ingredients like adaptogens that help the body manage stress, anxiety and fatigue, and nootropics offering cognitive benefits. These ingredients are becoming a hot topic among health-conscious consumers in Latvia.
Sophisticated nature of e-commerce could escalate growth
With e-commerce sales of sports nutrition booming in recent years, online platforms will be crucial to the expansion of sports nutrition in Latvia. Companies that effectively use these platforms for direct-to-consumer sales, like offering subscription services for protein supplements or using targeted online ads for new products, are set to thrive.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Latvia?
- Which are the leading brands in Sports Nutrition in Latvia?
- How are products distributed in Sports Nutrition in Latvia?
- How has the regulatory and operating environment for Sports Nutrition changed in Latvia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Latvia - Category analysis
KEY DATA FINDINGS
Surge in demand for sports nutrition products
Consumers lean towards sports nutrition products with natural ingredients
E-commerce dominates distribution of sports nutrition
Sports nutrition faces strong outlook with plant-based products set to fuel innovation
Consumer appeal to rise in line with added functional ingredients
Sophisticated nature of e-commerce could escalate growth
Consumer Health in Latvia - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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