PROSPECTS AND OPPORTUNITIES
Continuing growth, but lower than over the review period
Sports nutrition will register further value growth over the forecast period, but growth will be lower, as the segment reaches a degree of maturity. Protein powders will remain popular, as well as non-protein ranges such as creatine, electrolytes and pre-workout blends.
Continuing innovation as players look to keep ahead of the competition
There will be continuing innovation over the forecast period. In terms of formulations, the focus will be on improving solubility and taste.
Compliance and sustaniability key focus areas
The EU food-supplement framework, which focuses on ingredients, labelling and claims, will continue to look to improve transparency in sports nutrition. This will nudge brands towards transparent dosing and compliant claims and will see more guidance on safe, evidence-based creatine and electrolyte use.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Latvia?
- Which are the leading brands in Sports Nutrition in Latvia?
- How are products distributed in Sports Nutrition in Latvia?
- How has the regulatory and operating environment for Sports Nutrition changed in Latvia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Latvia - Category analysis
KEY DATA FINDINGS
Best performer in 2025, in terms of value growth
Optimum Nutrition holds on to tight lead
Retail e-commerce dominates distribution
Continuing growth, but lower than over the review period
Continuing innovation as players look to keep ahead of the competition
Compliance and sustaniability key focus areas
Consumer Health in Latvia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
-
- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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