PROSPECTS AND OPPORTUNITIES
Evolving trends and product innovation to boost the market
Sales of sports nutrition are projected to grow steadily over the forecast period in value terms (at constant 2025 prices). Modern consumers are becoming increasingly health-conscious and discerning and are seeking multifunctional products that align with their lifestyle needs.
Increased personalisation set to be a feature of sports nutrition.
Looking ahead, the sports nutrition market is increasingly shifting toward personalisation, which is emerging as a key differentiator for brands. Companies are now offering tailored supplements and nutrition plans designed to meet individual needs and preferences, enabled by advancements in body composition analysis, DNA testing, and other personalised assessment tools.
Blurring boundaries: the integration of wellness, indulgence, and performance nutrition
The emphasis on health and wellbeing continues to intensify across the US market, with sports nutrition companies increasingly leveraging the concept of wellness in both product development and marketing strategies. Consumers are expected to adopt a more holistic approach to wellbeing prioritising regular exercise, nutritious diets, and balanced indulgence.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in USA?
- Which are the leading brands in Sports Nutrition in USA?
- How are products distributed in Sports Nutrition in USA?
- How has the regulatory and operating environment for Sports Nutrition changed in USA?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in the US - Category analysis
KEY DATA FINDINGS
Sports nutrition remains a dynamic area of consumer health in 2025
Glanbia maintains leadership in a competitive US sports nutrition market
E-commerce leads distribution in 2025
Evolving trends and product innovation to boost the market
Increased personalisation set to be a feature of sports nutrition.
Blurring boundaries: the integration of wellness, indulgence, and performance nutrition
Consumer Health in the US - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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