PROSPECTS AND OPPORTUNITIES
Sports nutrition faces impressive growth outlook
Sports nutrition is expected to record a high rate of current value growth over the forecast period due to growing prices and exchange rates (because most sports nutrition brands are imported). In addition to growing health consciousness, the rise in the number of Serbians committing to regular sporting activity and other physical exercise is set to bolster demand for sports nutrition products.
Competition will heat up in sports nutrition
The competitive landscape is likely to intensify driven by the presence of new players who are keen to capitalise on this dynamic category. Leading players are expected to ramp up investments in advertising and will likely offer price discounts and promotions to stimulate volume sales.
Product development will accelerate in sports nutrition
Sports nutrition is forecasted to witness a wide range of novelties in 2025 and beyond. Increasing demand for sports nutrition is expected to drive product innovation and the expansion of the product offer.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Serbia?
- Which are the leading brands in Sports Nutrition in Serbia?
- How are products distributed in Sports Nutrition in Serbia?
- How has the regulatory and operating environment for Sports Nutrition changed in Serbia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Serbia - Category analysis
KEY DATA FINDINGS
Sports nutrition continues its dynamic performance
Plant-based offerings expand in sports protein powder
Sports non-protein products enjoy growth from small base
Sports nutrition faces impressive growth outlook
Competition will heat up in sports nutrition
Product development will accelerate in sports nutrition
Consumer Health in Serbia - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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