PROSPECTS AND OPPORTUNITIES
Healthy growth ahead for the popular category of sports nutrition
Sports nutrition will maintain healthy growth over the forecast period. Within this, online shopping will become even more important, because people want easy ways to buy, and more available choices.
“Clean label” and plant-based trends will increasingly influence sports nutrition
The global shift towards plant-based diets is influencing the sports nutrition market, with increased demand for vegan protein options (e.g.
Social media will continue to play an important role in sales of sports nutrition over the forecast period
Social media will continue to play an important role in sales of sports nutrition over the forecast period. Popular Serbian influencers, such as, for example, @sekulicnenad94, @igortodorovac, @lepomirbakic (each has 100k+ subscribers) become brand ambassadors of sports nutrition brands and actively promote them in social media.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Serbia?
- Which are the leading brands in Sports Nutrition in Serbia?
- How are products distributed in Sports Nutrition in Serbia?
- How has the regulatory and operating environment for Sports Nutrition changed in Serbia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Serbia - Category analysis
KEY DATA FINDINGS
Sports nutrition enjoys strong sales thanks to rising consumer interest in fitness and active lifestyles
Proteini si remains the number one sports nutrition brand in Serbia, thanks to strong image and wide availability
Physical stores benefit from offering advice to new consumers of sports nutrition, while e-commerce grows in significance
Healthy growth ahead for the popular category of sports nutrition
“Clean label” and plant-based trends will increasingly influence sports nutrition
Social media will continue to play an important role in sales of sports nutrition over the forecast period
Consumer Health in Serbia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
-
- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!