PROSPECTS AND OPPORTUNITIES
Active lifestyles will ensure robust sales of sports nutrition products
The Lithuanian market for sports nutrition products will register a robust performance in constant value terms (at 2025 prices) over the forecast period. Growth will be supported by increasingly active lifestyles, the visibility of mass-participation sporting events, such as the annual Rimi Vilnius Marathon, and the popularity of national gym chains, such as Lemon Gym, which will help keep fitness goals at the forefront of consumers’ daily routines.
Direct-to-consumer and marketplace strategies will drive future trends
Brands are increasingly using direct-to-consumer and marketplace strategies - rapid launches, influencer bundles, and limited-edition flavours - so Lithuanian consumers often see new products online before they reach pharmacies or specialist stores. Lighter “clear” whey isolates, plant-based proteins, and ready-to-drink formats tend to debut online, while Myprotein’s direct shipping and strong marketplace presence shortens the time from launch to local availability.
Regulations will shape claims in sports nutrition
EU rules continue to regulate sports-nutrition claims in Lithuania. The Food Supplements Directive sets the overall category framework, while the Nutrition & Health Claims Regulation restricts performance promises to approved wording, encouraging marketers to focus on evidence-based benefits and clearer labels.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Lithuania?
- Which are the leading brands in Sports Nutrition in Lithuania?
- How are products distributed in Sports Nutrition in Lithuania?
- How has the regulatory and operating environment for Sports Nutrition changed in Lithuania?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Lithuania - Category analysis
KEY DATA FINDINGS
Dynamic growth for sports nitrition as consumers look to optimise their fitness routines
Nutrend strengthens leadership through diversification, while The Hut Group gains momentum
E-commerce channel is key driver of sales
Active lifestyles will ensure robust sales of sports nutrition products
Direct-to-consumer and marketplace strategies will drive future trends
Regulations will shape claims in sports nutrition
Consumer Health in Lithuania - Industry Overview
Consumer health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
-
- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!