PROSPECTS AND OPPORTUNITIES
Bright future anticipated for sports nutrition
Sports nutrition will see further rapid and robust growth in Lithuania across the forecast period. Consumers are spending more time being active and also engaging in more intense forms of training – such as CrossFit, long-distance running, and so on – and so are showing greater interest in the recovery promises of products within sports nutrition.
Local players will maintain market presence amid expanding retail presence
Local player Baltu Galia is one of the more visible players in sports nutrition, offering products of high quality, purity and protein. The company also sells creatine monohydrate, which is increasingly becoming seen as must-have among athletes.
Protein bars contain high potential, with e-commerce further strengthening its commanding lead in distribution
Protein/energy bars offers comparatively high potential for future strong growth, helped along by its products’ wide availability across modern retailing outlets. Further, protein bars come in shapes and flavours that replicate more typical indulgence snacks, with the Grenade Oreo protein bar being a good example of this trend.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Lithuania?
- Which are the leading brands in Sports Nutrition in Lithuania?
- How are products distributed in Sports Nutrition in Lithuania?
- How has the regulatory and operating environment for Sports Nutrition changed in Lithuania?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Lithuania - Category analysis
KEY DATA FINDINGS
Sports nutrition makes further gains in 2024
Sports protein-based products keep on rising
E-commerce is major channel for sports nutrition sales
Bright future anticipated for sports nutrition
Local players will maintain market presence amid expanding retail presence
Protein bars contain high potential, with e-commerce further strengthening its commanding lead in distribution
Consumer Health in Lithuania - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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