PROSPECTS AND OPPORTUNITIES
Sports nutrition retains strong potential for further expansion
Sports nutrition looks set to remain one of the best performing consumer health categories in North Macedonia over the forecast period. The use of these products is anticipated to increase steadily as rising health- and image-consciousness encourage higher participation in sports and fitness activities among the population.
Protein/energy bars expected to develop fastest in volume and value terms
Protein/energy bars is expected to be the strongest performer within sports nutrition in volume and current value growth terms over the forecast period. Amidst increasingly busy lifestyles in North Macedonia, demand should be bolstered by rising appreciation for the convenience of this format.
Sales via other non-grocery retailers and e-commerce set to increase
Sports nutrition purchases are expected to remain concentrated in health and personal care stores and pharmacies over the forecast period. However, sales via other non-grocery retailers should increase strongly as new specialist outlets open, more Macedonians join gyms or fitness centres and operators of such establishments expand their assortments.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in North Macedonia?
- Which are the leading brands in Sports Nutrition in North Macedonia?
- How are products distributed in Sports Nutrition in North Macedonia?
- How has the regulatory and operating environment for Sports Nutrition changed in North Macedonia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in North Macedonia - Category analysis
KEY DATA FINDINGS
Rising participation in sports and fitness activities continues to lift demand
Sports protein powder is the most dynamic performer in volume growth terms
New launches help to strengthen interest in sports nutrition
Sports nutrition retains strong potential for further expansion
Protein/energy bars expected to develop fastest in volume and value terms
Sales via other non-grocery retailers and e-commerce set to increase
Consumer Health in North Macedonia - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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