PROSPECTS AND OPPORTUNITIES
Further growth expected, driven by a widening consumer base
Retail sales of sports nutrition products are likely to continue to increase in Uruguay over the forecast period. This will be driven by rising demand amongst the traditional customer base of athletes, gym- goers, fitness enthusiasts and bodybuilders, as well as expanding usage among non-traditional users, which will bring such products into the mainstream.
Prices hikes and protein shortages may hinder growth
The issue of rising protein prices has intensified both locally and internationally, with notable shortages in the market during January-February 2025. This trend was also observed among global producers, who increasingly focused on higher value-added protein isolates with 90% concentration, priced significantly higher than the standard WPC (80% concentration) commonly used in whey protein products worldwide.
Non-protein offerings will see fastest growth, driven by increased endorsement of creatine by key opinion leaders
Sports non-protein products are expected to experience the fastest value growth over the forecast period, driven primarily by a surge demand for creatine. The continued popularity of creatine will be supported by its purported health benefits, including enhanced muscle mass, improved cognitive performance and reduced muscle fatigue, while evidence indicates that it has no adverse effect on normal kidney function.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Uruguay?
- Which are the leading brands in Sports Nutrition in Uruguay?
- How are products distributed in Sports Nutrition in Uruguay?
- How has the regulatory and operating environment for Sports Nutrition changed in Uruguay?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Uruguay - Category analysis
KEY DATA FINDINGS
Sports nutrition maintains growth amid supply constraints
Edatir leads fragmented market
Pharmacies lose ground to e-commerce and specialist stores
Further growth expected, driven by a widening consumer base
Prices hikes and protein shortages may hinder growth
Non-protein offerings will see fastest growth, driven by increased endorsement of creatine by key opinion leaders
Consumer Health in Uruguay - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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