PROSPECTS AND OPPORTUNITIES
Sports nutrition sales will continue growing, driven by social media and influencers
Sports nutrition will grow faster in terms of retail constant value (2024 prices) over the forecast period. Demand will be boosted by the strong influence of social media, particularly sports influencers, who will continue to motivate and inspire consumers, sharing their own exercise regimes and recommendations surrounding products and brands.
An omnichannel presence will be a key growth driver for sports nutrition
Important players have taken steps to restructure their sales strategy by channel. A growing trend is having an omnichannel presence, revolutionising sales.
Further growth for sports nutrition RTD and protein/energy bars
Consumers appreciate convenience, and sports nutrition will see further growth in on-the-go options such as sports nutrition RTD and protein/energy bars. In addition, a remnant of the pandemic is that more people enjoy exercising outdoors such as biking, jogging or practising yoga, and on-the-go options particularly suit such consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Uruguay?
- Which are the leading brands in Sports Nutrition in Uruguay?
- How are products distributed in Sports Nutrition in Uruguay?
- How has the regulatory and operating environment for Sports Nutrition changed in Uruguay?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Uruguay - Category analysis
KEY DATA FINDINGS
Sports nutrition showcases healthy growth, driven by non-protein options
Innovation in herbal protein sports nutrition as consumers embrace healthier lifestyles
Gold Nutrition leads the landscape, driven by a multi-channel strategy
Sports nutrition sales will continue growing, driven by social media and influencers
An omnichannel presence will be a key growth driver for sports nutrition
Further growth for sports nutrition RTD and protein/energy bars
Consumer Health in Uruguay - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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