PROSPECTS AND OPPORTUNITIES
Consciousness concerning health and image will continue to rise, supporting future sales
Demand for sports nutrition products is anticipated to grow due to an increase in participation in sports and fitness activities in Morocco, especially in more rigorous exercise forms such as weightlifting, CrossFit training and long-distance running. Health concerns will remain the primary catalyst for this trend, but it will also be propelled by rising image-consciousness, especially among younger demographics.
Increased regulatory oversight set to strengthen trust in safety and efficacy standards
As interest in sports nutrition rises in Morocco, the category is expected to undergo greater regulatory scrutiny over the forecast period. Similar to dietary supplements, government authorities are anticipated to revise the laws governing the sale and marketing of sports nutrition products to enhance consumer protection, deter misleading claims and promote fair competition.
More domestic producers to enter the competition
The competitive landscape of sports nutrition is likely to remain highly consolidated during the forecast period, with multinational companies continuing to dominate. However, robust growth prospects and state support for local manufacturers will encourage the entry of more domestic players, which could make products more accessible in terms of pricing.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Morocco?
- Which are the leading brands in Sports Nutrition in Morocco?
- How are products distributed in Sports Nutrition in Morocco?
- How has the regulatory and operating environment for Sports Nutrition changed in Morocco?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Morocco - Category analysis
KEY DATA FINDINGS
Price sensitivity still high, while sports protein powder continues its steady rise
Weider Global Nutrition maintains leadership
Affordability and gym access remain issues for some
Consciousness concerning health and image will continue to rise, supporting future sales
Increased regulatory oversight set to strengthen trust in safety and efficacy standards
More domestic producers to enter the competition
Consumer Health in Morocco - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
-
- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!