PROSPECTS AND OPPORTUNITIES
Ongoing investement and a growing consumer base are expected to support sales
As the consumer base for sports nutrition continues to grow, sales are forecast to increase further across the forecast period. The category is set to attract significant investment, supporting strong growth alongside expanding product variety and rising consumer awareness.
Digital technologies and personalised tracking are set to reshape the marketing of sports nutrition
Digital technologies are set to become increasingly relevant to the performance of sports nutrition across the forecast period. This will be driven by the growing popularity of wearables and apps that monitor activities, calorie intake, and more.
Ongoing interest in health and wellness is set to be the driving force for sports nutrition
Health and wellness is set to remain the key trend influencing the ongoing performance of sports nutrition. Participation in sports is expected to accelerate in the coming years, particularly as younger generations become increasingly conscious of wellbeing and the importance of physical activity, alongside growing awareness among older age groups.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Greece?
- Which are the leading brands in Sports Nutrition in Greece?
- How are products distributed in Sports Nutrition in Greece?
- How has the regulatory and operating environment for Sports Nutrition changed in Greece?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Greece - Category analysis
KEY DATA FINDINGS
Evolving consumer habits is leading sports nutrition to be a mainstream wellness choice
X-Treme Stores SA retains its lead while Nutrend DS offers the leading brand
Retail e-commerce strengthens its lead as the strongest distribution channel for sports nutrition
Ongoing investement and a growing consumer base are expected to support sales
Digital technologies and personalised tracking are set to reshape the marketing of sports nutrition
Ongoing interest in health and wellness is set to be the driving force for sports nutrition
Consumer Health in Greece - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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