PROSPECTS AND OPPORTUNITIES
Sports non-protein products to grow variety and gain exposure
A key growth driver for sports nutrition in the forecast period remains the healthy living trend. This trend continues to gather pace in Greece and contribute to an increase in the number of consumers engaging in sports activities and exercise routines.
Nutrition trends to remain favourable to sports protein products
While retail volume growth of sports protein products is set to be slower than for sports non-protein products, this is significantly due to higher penetration, which allows less room for growth. Usage is becoming increasingly popular beyond gym-goers to include different consumer groups seeking to increase their protein intake.
E-commerce to shape distribution
The increase in the use of sports nutrition products and the entry of more companies have informed greater availability via a wider range of channels. These products have been increasingly introduced in pharmacies, parapharmacies, beauty specialists, health food shops and grocery retailers.
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Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Greece?
- Which are the leading brands in Sports Nutrition in Greece?
- How are products distributed in Sports Nutrition in Greece?
- How has the regulatory and operating environment for Sports Nutrition changed in Greece?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Greece - Category analysis
KEY DATA FINDINGS
Rising population of health- and fitness-conscious consumers drives growth
Sports protein products gain traction as weight management options
Female audience stimulates demand
Sports non-protein products to grow variety and gain exposure
Nutrition trends to remain favourable to sports protein products
E-commerce to shape distribution
Consumer Health in Greece - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
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