PROSPECTS AND OPPORTUNITIES
Category mainstreaming and innovation support further growth
Over the forecast period, category growth will be supported by four local dynamics: (1) the category’s mainstreaming beyond gym-goers into everyday “active wellness” users, which keeps bars and RTD formats in regular baskets; (2) broader shelf space in modern grocery retailers for snacking, complemented by pharmacies/health and beauty specialists that remain trusted entry points for first-time buyers; (3) an efficient direct-to-consumer and parcel-locker ecosystem that normalises repeat online purchasing of bulk powders and accessories; and (4) sustained innovation around flavours, and plant-based and lactose-free options that unlocks new usage occasions and expands the female and older-adult consumer base. Estonians will be remain value-conscious, favouring large powder packs, while premium RTDs and functional bars will add value through convenience and taste.
Sports nutrition becoming a technology-enabled FMCG
Sports nutrition in Estonia is becoming a technology-enabled FMCG. On the product side, brands are accelerating launches of clear/refreshing whey, high-purity isolates, collagen blends, hybrid dairy-plus-plant proteins, low-sugar functional bars and RTDs with electrolytes, creatine or nootropic add-ons.
Brands that combine compliance, credible quality assurance and packaging progress set to succeed
EU nutrition and health claims rules limit performance promises, keeping communication anchored to compliant messages (e.g.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sports Nutrition in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sports Nutrition in Estonia?
- Which are the leading brands in Sports Nutrition in Estonia?
- How are products distributed in Sports Nutrition in Estonia?
- How has the regulatory and operating environment for Sports Nutrition changed in Estonia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Sports Nutrition
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Sports Nutrition in Estonia - Category analysis
KEY DATA FINDINGS
Retailers and international brands widen assortments and improve on-shelf availability, driving growth in 2025
Optimum Nutrition Inc benefits from widespread availability, innovation and promotional activity
E-commerce gains ground, offering choice and convenience
Category mainstreaming and innovation support further growth
Sports nutrition becoming a technology-enabled FMCG
Brands that combine compliance, credible quality assurance and packaging progress set to succeed
Consumer Health in Estonia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Sports Nutrition
-
- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sports Nutrition research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!