Total baby food packaging retail volumes in Sweden declined by 1% in 2024, falling to 109 million units. The marginal downturn marked a subtle deviation from the otherwise stable upward trend observed in recent years This can be attributed to shifting demographics, including a marginal decrease in the birth rate, and short-term changes in consumer buying habits, such as increased awareness of waste reduction and a preference for homemade alternatives. Nevertheless, baby food packaging remained r

Total dairy packaging retail volumes in Sweden rose by 1% in 2024 to reach 2.1 billion units. This performance marks a rebound following several years of decline, indicating a gradual recovery aligned with broader trends in the dairy industry. This upward trend is being driven by increased dairy production and domestic consumption. Furthermore, consumer interest in sustainable packaging and convenient, portable sizes is also contributing to this growth. These factors collectively point to renewe

Total confectionery packaging retail volumes in Sweden marginally declined in 2024, falling to 1.9 billion units. This weak performance can be attributed to a combination of factors, including growing health consciousness, economic pressures and increasing environmental concerns. As Swedish consumers become more health-aware, they are reducing sugary treats in favour of snacks perceived as healthier or lower in sugar. This shift in dietary preferences has naturally led to a decrease in demand fo

Total processed fruit and vegetables packaging retail volumes in Sweden reached 369 million units in 2024, representing a 2% increase from the previous year. This growth reflects the ongoing expansion of the fruit and vegetable processing industry, driven by rising consumer demand for convenience, innovative products, and specific benefits such as diverse pack sizes and types that simplify meal preparation. Furthermore, the rebound in sales of both conventional and organic fruit and vegetables h

Total processed meat and seafood packaging volumes in Sweden stagnated in 2024, to sit at 1.2 billion units. This weak performance can be attributed to a combination of factors, including shifting consumer preferences, economic conditions, and regulatory pressures. A significant influence is the growing adoption of plant-based and flexitarian diets, as the Swedish population increasingly reduces its consumption of animal products for health, ethical, or environmental reasons. This shift in consu

In 2024, total sweet spreads packaging retail volumes in Sweden reached 59 million units, representing a 2% increase. This positive performance was driven by several key factors, including a rebound in at-home consumption, the expansion of product ranges by both local and international brands, and a surge in demand for organic, plant-based, and premium spreads. The trend towards smaller households and increasingly busy lifestyles also fuelled the popularity of convenient pack sizes, such as sque

In 2024, total plant-based dairy packaging retail volumes in Sweden declined by 1%, falling to 54 million units. This was despite the growing range of plant-based products available in the country and increasing consumer interest in vegan and vegetarian diets. This downturn contrasts with the overall upward trend in plant-based food’s value, which remains on a robust growth trajectory. The decline in packaging volumes may be attributed to shifting consumer habits, such as a preference for larger

Total sauces, dips and condiments packaging retail volumes in Sweden rose by 1% to reach 401 million units in 2024. This growth was driven by sustained consumer demand for convenient meal solutions and an expanding appetite for global and diverse flavours. A notable trend was the increasing adoption of flexible packaging types, such as resealable Doy packs and single-dose pouches, which offer both convenience and sustainability benefits. Many Swedish brands are transitioning to recyclable mono-m

In 2024, total meals and soups packaging retail volumes in Sweden rose by 1% to total 587 million units, driven by increasing consumer demand for convenient and nutritious meal solutions. A broader range of products across various packaging types, including single-serve trays, flexible pouches, and microwaveable bowls, contributed to this performance, catering to diverse portion needs and lifestyle preferences. Ongoing innovation in sustainable materials further supported growth, as manufacturer

Peacefulness continues to be negatively impacted by gangs, but state finances remain sound and economic freedom is considerable. Economic momentum is set to accelerate, supported by low inflation, but unemployment is higher than peers. Immigration is leading to population growth and the fertility rate is rising, but inequality is also widening. Sweden is technologically advanced and enjoys high mobile subscriber numbers, but e-health access could be improved.

In 2024, Sweden’s ranking in the Index of Economic Freedom improved, driven by strong financial sector independence and increasingly flexible labour market regulations. However, the Business Freedom component declined, pointing to growing challenges in starting, operating and closing businesses. Despite this, Sweden remains a highly attractive destination for foreign direct investment, particularly in sectors focused on sustainability and technological innovation.

Retail value sales of cheese sales in Sweden are set to rise in 2025, driven by a combination of lifestyle trends, premiumisation, and evolving consumer preferences. Swedes are increasingly cooking at home and seeking high-quality ingredients. This approach supports demand for both everyday and speciality cheeses. Artisanal, organic, and locally produced cheeses are gaining popularity, enabling producers to command higher prices and increase value sales.

Value sales of drinking milk products in Sweden are set to increase in 2025. A reduction in domestic milk production in 2024, attributable to stricter environmental regulations and shrinking herd sizes, constrained supply while demand remained stable. This supply imbalance, combined with continued unit price increases into 2025, has contributed to rising value sales. However, retail volume sales of milk have declined, partly due to growing competition from plant-based alternatives.

Value sales of baby food are set to increase in 2025 in Sweden, driven by a combination of rising unit prices and increasing demand for premium and organic baby food. Swedish parents are showing interest in high-quality, clean-label, and locally sourced baby food, which typically comes at a higher price point. The popularity of convenient formats such as pouches and ready-to-eat meals also contributes to higher spending, as does the growing popularity for snacks in other baby food. Consequently,

Volume sales of computers and peripherals are set to fall in 2025. Broader economic unease and subsequent concern and strain on household finances is having a negative impact on volume sales. Households are displaying caution and greater selectivity in their purchase choices, and postponing the purchase of bigger ticket-items, such as computers.

Volume sales of mobile phones are set to decrease in Sweden in 2025. This result reflects a saturated market with limited per capita growth potential. Smartphones is set to be the most dynamic category within mobile phones, although volume sales will continue to fall.

In car-entertainment is set to record a retail volume decline in Sweden in 2025. This decline is heavily due to substitutions. An increasing share of cars now feature built-in navigation systems, reducing the need to purchase after-market in-car navigation devices. Additionally, in-car navigation faces substitution from smartphone navigation apps.

Volume sales of home audio and cinema are set to record a double-digit decline in Sweden in 2025. The drop in volumes reflects evolving household preferences and a substitution shift towards wireless speakers. This shift is driven by household demand for clutter-free audio solutions, mobility, convenience, and wireless connectivity.

Value sales of other dairy products are set to rise in 2025, supported by an alignment with current consumer trends and ongoing innovation. Cream continues to see solid demand, particularly flavoured variants that offer convenience in meal preparation. Fromage frais and quark remain popular for its high protein content, aligning with health and wellness trends. Active new product development featuring value-added benefits is driving value growth across the category. Domestic origin is another st

Volume sales of consumer electronics are set to fall in Sweden in 2025. An ongoing and prolonged economic downturn, combined with an uncertain geopolitical landscape, is weakening household spending power and consequently, dampening demand for consumer electronics. Consumers have become more cautious in their purchasing behaviour, showing increased sensitivity to prices and are more willing to choose lower-cost options and second-hand items. Many consumers are also opting to postpone their purch

Value sales of yoghurt and sour milk products are set rise in 2025, despite volume growth declining across all segments except yoghurt. Sour milk products are facing market maturity, with volume sales continuing to fall. In contrast, yoghurt has managed to increase volume sales, buoyed by new trendy product developments, the growing snacking culture, and the ongoing trend of cooking and eating at home.

Volume sales of imaging devices in Sweden are set to record a double-digit decline in 2025. This decline is driven by several factors. Firstly, substitution by smartphones, which offer greater convenience, versatility, and reduce the need to own multiple devices. Secondly, cost-of-living pressures are encouraging households to minimise spending, with smartphone camera and video quality deemed sufficient for most needs, reducing the demand for separate imaging devices. Thirdly, there is a shift i

Volume sales of home video are set to fall in Sweden in 2025. The decrease reflects broader economic uncertainty and weak household sentiment. Consumers are reluctant to spend on big-ticket items such as televisions, especially given the absence of major sporting events in 2025, which have historically driven upgrade and replacement sales. Televisions will remain the most dynamic category, with OLED TVs expected to deliver double-digit retail volume growth. OLED technology is still relatively ne

In Sweden, volume sales of portable players are expected to decline in 2025. This decrease is mainly due to market saturation and the replacement of task-specific devices, like e-readers, with multifunctional alternatives such as smartphones, tablets, and, to a lesser extent, laptops.