PROSPECTS AND OPPORTUNITIES
Home video is set to record modest growth amid changing consumers preferences
Sales of home video are expected to record low-level growth across the forecast period. Volume sales are mature, with limited growth potential remaining on a per capita basis.
Sustainability will remain a key focus of innovation as environmental concerns rise
Sustainability is set to remain a key focus of innovation throughout the forecast period, addressing growing household environmental concerns. For example, the private label television range Andersson, is working to make its material usage more circular and recyclable.
Manufacturers are set to prioritise value growth and technological innovation
To counter softening demand for televisions, manufacturers are expected to prioritise value growth over volume sales. Consequently, they will invest heavily in research and development, leveraging new technologies as points of differentiation and justification for retail price increases.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Video industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Video in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Video in Sweden?
- Which are the leading brands in Sweden?
- How are products distributed in Sweden?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Home Video in Sweden - Category analysis
KEY DATA FINDINGS
Home video sales decline despite strong growth from OLED TVs
Samsung Electronics Nordic leads home video while TCL Europe emerges as the most dynamic player in 2025
Retail e-commerce leads distribution as click-and-collect services expand
Home video is set to record modest growth amid changing consumers preferences
Sustainability will remain a key focus of innovation as environmental concerns rise
Manufacturers are set to prioritise value growth and technological innovation
Consumer Electronics in Sweden - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Home Video
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Video research and analysis database.
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