PROSPECTS AND OPPORTUNITIES
Low-priced brands to drive volume sales
The forecast period is promising for home video products. With the approach of the FIFA World Cup in 2026, more Colombians will update their televisions, seeking bigger screens and high resolution.
AI will continue to develop to more personalised experiences
Innovations in home video will continue to be driven by AI. As technology advances accelerate, voice commands, which are the most common form of AI, will be considered a basic feature, with players focusing on personalisation to lure consumers.
Multifunctional products hold high appeal for Colombian consumers
One of the most recent and interesting launches is the Karaoke TV from Caixun, which is available in sizes from 50” to 65”, adapting to the preference of consumers. Outstanding features include an integrated soundbar, which allows users to remove vocals and configure sound settings like echo and vocal amplification.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Video industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Video in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Video in Colombia?
- Which are the leading brands in Colombia?
- How are products distributed in Colombia?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Home Video in Colombia - Category analysis
KEY DATA FINDINGS
Home video rises in 2025
Samsung retains leadership
Hypermarkets dominates distribution in 2025
Low-priced brands to drive volume sales
AI will continue to develop to more personalised experiences
Multifunctional products hold high appeal for Colombian consumers
Consumer Electronics in Colombia - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Home Video
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Video research and analysis database.
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