PROSPECTS AND OPPORTUNITIES
Challenging future ahead for home video
Sales of home video are expected to continue falling over the forecast period in retail volume terms. Although household sentiment is improving, it remains weak and unsure amidst wider geopolitical uncertainty.
New technology will be key to driving sales within the premium segment
Technological advancements will remain important as part of manufacturer efforts to differentiate their televisions from the competition and to attract a wider audience of consumers. An example of this has been the 2025 launch of the Samsung’s The Frame Pro line of QLED TVs.
Innovation set to focus on AI-driven features
AI and Generative AI are transforming consumer electronics, personalising experiences and revolutionising device interaction. In this respect, the application of AI innovation will continue to evolve and deepen over the forecast period with application extensions to include light and sound adjustments to room dynamics, and more interactive and personalised movies and TV series suggestions.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Video industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Video in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Video in Norway?
- Which are the leading brands in Norway?
- How are products distributed in Norway?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Home Video in Norway - Category analysis
KEY DATA FINDINGS
A tough year for home video in 2025
Samsung benefits from new innovations while TCL gains ground with value-for-money claims
Distribution remains focused on e-commerce as consumers look for value and convenience
Challenging future ahead for home video
New technology will be key to driving sales within the premium segment
Innovation set to focus on AI-driven features
Consumer Electronics in Norway - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Home Video
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Video research and analysis database.
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