PROSPECTS AND OPPORTUNITIES
Demand for televisions will be driven by connectivity, innovation and smart functionality
Sales of home video are expected to rise over the forecast period overall, showing moderate recovery and positive growth supported by improving infrastructure and evolving consumer preferences. While low internet speeds and limited access to affordable connectivity have historically constrained the penetration of internet-enabled smart TVs, recent developments, including declining data costs, faster broadband, and the entry of new service providers into South Africa, are expected to lead to greater demand.
AI, OLED, and gaming features will position televisions as a key driver of innovation
Television technology will continue to lead innovation within home video, with advancements in picture and sound quality, smart features, and artificial intelligence reshaping the viewing experience. OLED technology will gain further traction, with brands such as LG launching specialised gaming TVs that support 4K resolution at 144Hz and full HDMI 2.
Brand-led innovation is expected to continue driving growth in televisions
Televisions in South Africa will continue witnessing a surge in brand-led innovation, with global leaders introducing cutting-edge technologies tailored to local viewing habits. Samsung’s 2025 TV line-up showcases its Neo QLED and OLED series powered by Vision AI, offering features such as universal gestures, AI-enhanced visuals, and Dolby Atmos sound.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Video industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Video in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Video in South Africa?
- Which are the leading brands in South Africa?
- How are products distributed in South Africa?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Home Video in South Africa - Category analysis
KEY DATA FINDINGS
Home video shows signs of stabilisation amid shifting preferences and rising demand for premium TVs
Hisense leads as Skyworth emerges and premium innovation drives competition
Appliance and electronics specialists remain key, with notable developments within e-commerce
Demand for televisions will be driven by connectivity, innovation and smart functionality
AI, OLED, and gaming features will position televisions as a key driver of innovation
Brand-led innovation is expected to continue driving growth in televisions
Consumer Electronics in South Africa - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Home Video
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Video research and analysis database.
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