PROSPECTS AND OPPORTUNITIES
Value sales will be sustained by preference for more sophisticated models
Demand for home video in Saudi Arabia is set to decline over the forecast period, with retail volume sales predicted to record a -3% CAGR, falling to 859,000 units. This will mainly be due to slower replacement rates as a result of considerable investments made over the review period, the increasing popularity of out-of-home entertainment, and the rise in digital content consumed on alternative devices such as laptops and smartphones, especially among younger generations.
Evolving technology to ensure digital integration and AI features
Televisions in Saudi Arabia are poised for significant evolution over the forecast period, with a strong emphasis on digital integration, display innovation, and localised features. AI and IoT will redefine the role of TVs, transforming them into central hubs of the smart home ecosystem.
Future innovation to focus on design and performance to push boundaries
Over the forecast period, manufacturers in Saudi Arabia are expected to launch a range of innovative home video products that prioritise design, performance, and integration. OLED technology will remain a key focus, with advancements such as Micro-OLED displays offering enhanced clarity and lower energy consumption.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Video industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Video in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Video in Saudi Arabia?
- Which are the leading brands in Saudi Arabia?
- How are products distributed in Saudi Arabia?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Home Video in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Increase in affordable models with high tech specifications drive demand
Landscape becomes increasingly fragmented as new entries offer competition
E-commerce makes gains despite local preference for in-store shopping
Value sales will be sustained by preference for more sophisticated models
Evolving technology to ensure digital integration and AI features
Future innovation to focus on design and performance to push boundaries
Consumer Electronics in Saudi Arabia - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Home Video
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Video research and analysis database.
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