PROSPECTS AND OPPORTUNITIES
Improving economy and rising interest in tech advancements to drive home video
Retail volume sales of home video in Chile are set to rise at a CAGR of 4% over the forecast period, reaching 1.4 million units by 2030.
Online marketing and specialised retail formats essential to drive consumer interest
Social media will play a crucial role in shaping marketing and visibility for home video in Chile over the forecast period. Platforms such as Instagram and TikTok will serve as powerful marketing channels for major brands such as Samsung and LG, which are expected to invest heavily in their digital presence.
Major players set to invest further in improving the viewing experience
Home video in Chile is set to see a significant shift towards innovative distribution strategies that integrate advanced technology and targeted promotions to influence purchasing decisions. Companies will gain a competitive edge by offering televisions equipped with AI processors, such as Samsung's Vision AI televisions, which analyses content in real time, scene by scene, using deep learning algorithms.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Video industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Video in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Video in Chile?
- Which are the leading brands in Chile?
- How are products distributed in Chile?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Home Video in Chile - Category analysis
KEY DATA FINDINGS
Smart technology and connectivity encourage consumers to trade up
Chinese brands continue to make gains with affordable models
General merchandise stores continues to benefit from wide consumer reach
Improving economy and rising interest in tech advancements to drive home video
Online marketing and specialised retail formats essential to drive consumer interest
Major players set to invest further in improving the viewing experience
Consumer Electronics in Chile - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Home Video
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Video research and analysis database.
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