PROSPECTS AND OPPORTUNITIES
Volume sales expected to show steady growth over the forecast period
Volume sales of home video are expected to increase to steady growth over the forecast period, with prices expected to stabilise or even decline, which will help to support these increased volume sales. Manufacturers are expected to continue with promotional activities in order to support this further.
Increased innovation and the incorporation of AI into TVs expected
Innovation in TVs is expected to accelerate over the forecast period, with advancements such as sharper screen resolution and the integration of Artificial Intelligence (AI) to enhance the overall viewing experience. These technological improvements are particularly appealing to tech-savvy consumers who seek cutting-edge home video systems that offer both visual comfort and immersive entertainment, without eye strain.
Increasing smart features and internet penetration will be another key area of innovation
Over the forecast period, manufacturers are expected to focus on innovations that deliver superior picture quality and integrate advanced AI features, all at competitive price points. This strategic approach aims to attract a broader consumer base, particularly as demand grows for smart televisions.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Video industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Video in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Video in Nigeria?
- Which are the leading brands in Nigeria?
- How are products distributed in Nigeria?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Home Video in Nigeria - Category analysis
KEY DATA FINDINGS
TVs display positive growth amid increasing housing projects and consumers seeking high quality picture capacity
Hisense maintains its lead thanks to offer of affordability alongside product innovation
Electronics and appliance specialists remain the leading channel for distribution
Volume sales expected to show steady growth over the forecast period
Increased innovation and the incorporation of AI into TVs expected
Increasing smart features and internet penetration will be another key area of innovation
Consumer Electronics in Nigeria - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Home Video
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Video research and analysis database.
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