PROSPECTS AND OPPORTUNITIES
LCD and OLED TVs to drive future sales following exit of older home video technology
Over the forecast period, home video in the Philippines is set to experience steady growth, with retail volume sales projected to record a 1% CAGR to reach 2.4 million units.
Further adoption of digital and smart TVs to be driven by both demand and supply sides
Home video is anticipated to undergo significant change over the forecast period with the adoption of smart devices, driven by substantial policy changes and technological advancements. The National Telecommunications Commission has expedited the transition from analogue to digital terrestrial television broadcasting, with analogue switch-off preparations starting in January 2024.
Innovation beyond technology is needed, including building effective brand awareness
Social media marketing is expected to play a pivotal role in home video sales over the forecast period, significantly shaping consumer preferences and purchase decisions. Celebrity, influencer, and social media endorsements will remain a powerful marketing force, aligning with the growth in e-commerce sales promotions and reflecting the increasing reliance on creator-driven campaigns.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Video industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Video in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Video in Philippines?
- Which are the leading brands in Philippines?
- How are products distributed in Philippines?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Home Video in the Philippines - Category analysis
KEY DATA FINDINGS
Smart TVs drive growth, driven by demand for immersive and personalised experiences
Competition intensifies with innovation from leading players and affordable offerings by smaller brands
Transforming distribution with omnichannel, social commerce, and digital integration
LCD and OLED TVs to drive future sales following exit of older home video technology
Further adoption of digital and smart TVs to be driven by both demand and supply sides
Innovation beyond technology is needed, including building effective brand awareness
Consumer Electronics in the Philippines - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Home Video
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Video research and analysis database.
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