PROSPECTS AND OPPORTUNITIES
Home video is expected to record growth, boosted by economic recovery and the World Cup
Home video sales in Argentina are expected to record volume growth over the forecast period, supported by the country’s economic expansion and decelerating inflation, which will improve consumers’ disposable income. A notable driver in 2026 will be the FIFA World Cup, held in the United States, Canada, and Mexico.
Technology and screen size will drive television sales over the forecast period
A clear trend in Argentina’s television market is the steady shift toward larger screens and upgraded technology. Although this trend stalled over the past two years due to economic instability, it is expected to resume over the forecast period.
Financing alternatives are set to boost TV sales amid economic recovery
Argentina’s expected economic recovery and more controlled inflation will create a favourable environment for home video. A key additional driver of growth will be the return of accessible financing options.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Video industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Video in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Video in Argentina?
- Which are the leading brands in Argentina?
- How are products distributed in Argentina?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Home Video in Argentina - Category analysis
KEY DATA FINDINGS
Home video records an ongoing decline amid economic pressures in Argentina
Newsan SA retains its lead while Philips is strong within LCD TVs
Financing alternatives boosts share for electronics and appliances specialists
Home video is expected to record growth, boosted by economic recovery and the World Cup
Technology and screen size will drive television sales over the forecast period
Financing alternatives are set to boost TV sales amid economic recovery
Consumer Electronics in Argentina - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Home Video
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Video research and analysis database.
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