PROSPECTS AND OPPORTUNITIES
Panasonic set to retain leadership in home video
Panasonic is expected to maintain its leading position in Taiwan’s home video market over the forecast period, benefiting from long-standing consumer trust in its appliances and strong cross-category synergies. The company has consistently positioned itself as a reliable brand, emphasising durability and user-friendly features, which resonates with Taiwanese households that often prioritise practicality and value for money.
Annual product showcases at Computex reinforce innovation
Computex has re-established itself as the most significant platform for showcasing home video innovation in Taiwan, providing manufacturers with opportunities to unveil new technologies and engage directly with both trade audiences and consumers. The 2025 edition returned in hybrid form, with over 1,500 exhibitors from 36 countries, surpassing pre-pandemic levels of participation.
Physical stores remain central to the path to purchase
Despite the rise of e-commerce, physical stores are expected to remain a cornerstone of TV purchasing behaviour in Taiwan, as consumers continue to rely on in-store experiences to compare models and assess screen size, resolution, and overall quality before committing. Electronics specialists, department stores, and hypermarkets have responded by investing in experiential spaces that allow shoppers to see and hear the latest products in a realistic home setting.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Video industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Video in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Video in Taiwan?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Home Video in Taiwan - Category analysis
KEY DATA FINDINGS
LCD TVs recorded a modest improvement in 2025
OLED TVs gained visibility as competition intensified
Video disc players continued their accelerated decline
Panasonic set to retain leadership in home video
Annual product showcases at Computex reinforce innovation
Physical stores remain central to the path to purchase
Consumer Electronics in Taiwan - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Home Video
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Video research and analysis database.
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