PROSPECTS AND OPPORTUNITIES
Panasonic set to retain its leading position in home video in the years ahead
Panasonic retained its leading position in home video in Taiwan in 2024, due to its primary strength in LCD TVs. However, with only a marginal lead in a fragmented category, the player may face ongoing competition from other players in the years ahead, especially LG, which launches new OLD TVs and engages in internal marketing activity.
Key brands will exhibit updated models annually at Computex
Every year, especially post-pandemic, manufacturers actively display 8K Ultra HD TVs in larger sizes at Computex to boost brand awareness among potential consumers. Sony usually has the largest exhibition space, and Panasonic, LG, Samsung, and Sharp, alongside local brands such as Sampo, Chi-Mei, Teco, and Sanlux, also market their updated products.
Taiwanese consumers will continue to value brick-and-mortar stores in the years ahead
Local consumers sometimes place online orders after conducting thorough research in physical stores, opting instead to enjoy the benefits of online services due to lower prices and other attractive promotions. This is particularly true when shopping on the official websites of Costco and Tsann Kuen.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Video industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Video in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Video in Taiwan?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Home Video in Taiwan - Category analysis
KEY DATA FINDINGS
Home video sees slight increase in volume terms in 2024
OLED TVs becomes more competitive as Philips joins in 2024
BD players and DVD players see faster decline in 2024
Panasonic set to retain its leading position in home video in the years ahead
Key brands will exhibit updated models annually at Computex
Taiwanese consumers will continue to value brick-and-mortar stores in the years ahead
Consumer Electronics in Taiwan - Industry Overview
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Home Video
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Video research and analysis database.
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