PROSPECTS AND OPPORTUNITIES
Summer Olympic Games offers potential short-term boost to category sales
The overall outlook for home video in Australia is not particularly optimistic, with retail volume sales of televisions set to further decline. Many consumers made significant investments in televisions during the pandemic, while younger Australians are more likely to stream on-demand content via portable devices such as smartphones or tablets on the go, or in their personal spaces.
TV legislation: Free-to-air channels to internet smart TVs
Since 2023, legislation has been in process regarding new regulations that would establish that Australian free-to-air channels have better visibility on apps through a television’s main menu. The Consumer Electronics Supplier Association, which represents brands such as LG and Samsung, has expressed concern in this matter, stating that it would incur additional costs for designing televisions specifically for the Australian market, potentially slowing down the process.
AI-enhanced televisions to increase competition in the local market
A new level of television offerings will increase the overall competitiveness within home video. AI-driven features, which aim to enhance the video and sound quality experience for users, represent the latest innovation in televisions and could support value sales in the local market.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Video industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Video in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Video in Australia?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Home Video in Australia - Category analysis
KEY DATA FINDINGS
OLED TVs loses momentum as result of affordable indulgence trend
Subscription entertainment supports rising demand for internet smart TVs
Chinese brands continue to make gains within home video
Summer Olympic Games offers potential short-term boost to category sales
TV legislation: Free-to-air channels to internet smart TVs
AI-enhanced televisions to increase competition in the local market
Consumer Electronics in Australia - Industry Overview
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Home Video
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Video research and analysis database.
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