PROSPECTS AND OPPORTUNITIES
Expanding middle class fuels demand for wide-screen smart TVs
Retail volume sales of home video are expected to rise over the forecast period overall, supported by Indonesia’s expanding middle class, rising digital content consumption, and increasing affordability of wide-screen smart TVs. Consumers are increasingly upgrading to 40-55 inch models, which offer a balance between immersive viewing and affordability.
Increase in demand for smart features redefines home viewing experience
Indonesia’s home video market is being reshaped by technological advances, particularly in AI integration, display innovation, and smart connectivity, which are redefining the consumer viewing experience. The rise of 8K TVs is set to redefine ultra-high-definition viewing, appealing to tech-savvy and premium consumers.
Value-driven innovation accelerates as Chinese brands intensify competition
In Indonesia’s home video market, innovation is increasingly being shaped by rising competition, particularly from Chinese brands that are rapidly gaining market share. As consumers become more value-conscious and digitally engaged, brands are prioritising affordable performance, integrating premium features into competitively priced models to appeal to a broader audience.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Video industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Video in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Video in Indonesia?
- Which are the leading brands in Indonesia?
- How are products distributed in Indonesia?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Home Video in Indonesia - Category analysis
KEY DATA FINDINGS
LCD TVs continue to drive growth through affordability
Stiff competition arising from Chinese brands
Appliances and electronics specialists remains the leading channel
Expanding middle class fuels demand for wide-screen smart TVs
Increase in demand for smart features redefines home viewing experience
Value-driven innovation accelerates as Chinese brands intensify competition
Consumer Electronics in Indonesia - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Home Video
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Video research and analysis database.
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