Home video is expected to see retail volume sales stagnate over the forecast period. Maturity is set to affect the category’s performance, with growth in LCD TVs being hindered by the already high level of penetration.
Larger TVs are set to retain an important role in category development over the forecast period. Compatibility with Greek digital content platforms is set to remain a key priority for consumers as, apart from Netflix, most households subscribe to platforms such as Vodafone TV and Cosmote TV.
In LCD TVs, the new trend is Mini LED, which is being driven by investment in the new technology by Hisense and TCL. Other brands are set to follow suit.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video
This report originates from Passport, our Home Video research and analysis database.
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