PROSPECTS AND OPPORTUNITIES
Sales of home video are expected to rise, despite maturity and high penetration
Retail volume sales of home video in Italy are set to record a 3% CAGR over the forecast period, reaching 3.9 million units by 2030.
Brands addressing household space constraints are set to perform well
Space limitations will continue to pose a significant challenge for many consumers in Italy over the forecast period, with living spaces expected to shrink further due to high interest rates making housing less affordable. In response, home video players will focus on developing solutions that help consumers make the most of their limited space.
Televisions will remain at the centre of innovation
Innovation in home video will play a crucial role in Italy over the forecast period, with televisions remaining at the core of consumers' homes and being used for a wide range of activities. As Italians become increasingly familiar with smart speakers and artificial intelligence, voice interaction will become a key feature for them.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Video industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Video in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Video in Italy?
- Which are the leading brands in Italy?
- How are products distributed in Italy?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Home Video in Italy - Category analysis
KEY DATA FINDINGS
Volume sales for home video marginally increase, driven by televisions
LG Electronics strengthens lead of consolidated competitive landscape
Appliances and electronics specialists retains dominance due to preference for in-person purchases of big-ticket items
Sales of home video are expected to rise, despite maturity and high penetration
Brands addressing household space constraints are set to perform well
Televisions will remain at the centre of innovation
Consumer Electronics in Italy - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Home Video
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Video research and analysis database.
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