PROSPECTS AND OPPORTUNITIES
OLED TVs is expected to drive growth as mainstream adoption increases
Sales of home video products in the Netherlands are expected to rise over the forecast period, with growth increasingly driven by OLED TVs. OLED TVs is set to be the fastest-growing format in both volume and value terms, supported by falling price points, broader consumer awareness of its visual advantages, including superior contrast, colour depth, and motion handling, and the growing availability of innovative form factors.
AI-enhanced OLED TVs is set to redefine the premium mainstream standard
OLED technology is expected to increasingly be positioned as the mainstream premium standard for TVs in the Netherlands. Future OLED TV models will incorporate on-board AI chips and cloud-based inference capabilities, enabling a new level of intelligent performance and personalisation.
Affordable OLED TVs and AI-native TVs signal a new phase of innovation
OLED technology becoming mainstream will be the key trend across the forecast period. This means OLED TVs is expected to shift from a high-end luxury to an upper-mid-tier standard.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Video industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Video in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Video in Netherlands?
- Which are the leading brands in Netherlands?
- How are products distributed in Netherlands?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Home Video in the Netherlands - Category analysis
KEY DATA FINDINGS
LCD replacements and OLED upgrades fuel growth in home video during 2025
LG Electronics Benelux NV strengthens its lead while Hisense Electric Co Ltd gains ground
Omnichannel strategies drive growth and support sales through retail e-commerce
OLED TVs is expected to drive growth as mainstream adoption increases
AI-enhanced OLED TVs is set to redefine the premium mainstream standard
Affordable OLED TVs and AI-native TVs signal a new phase of innovation
Consumer Electronics in the Netherlands - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Home Video
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Video research and analysis database.
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