PROSPECTS AND OPPORTUNITIES
Buoyant residential property market to support category growth over the forecast period
Sales of home video products in Malaysia are projected to grow steadily over the forecast period, supported by a buoyant residential property market. Optimism stems from several government-led initiatives aimed at stimulating property demand, including the relaxation of application requirements for the Malaysia My Second Home (MM2H) programme, the rollout of major industrial projects in the northern region, and the designation of Forest City as a Special Financial Zone.
At-home cinematic experience via streaming services will gain traction
Looking ahead, sales of home video products will continue to be supported by the rising standard of living among younger Malaysians, who increasingly prioritise high-quality products that elevate their home environments. This demographic values immersive entertainment experiences and is willing to invest in creating comfortable, cinema-like spaces at home.
Rental subscription set to offer affordable ownership in premium products
In early 2024, LG Malaysia introduced its “Rent-Up” subscription model, offering consumers an affordable way to access premium appliances, including smart TVs and soundbars. The programme allows users to rent products for five to seven years, with the option to upgrade to newer models at the end of the term.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Video industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Video in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Video in Malaysia?
- Which are the leading brands in Malaysia?
- How are products distributed in Malaysia?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Home Video in Malaysia - Category analysis
KEY DATA FINDINGS
Steep decline for home video in 2025
Korean brands remain popular, while Chinese brands compete by offering affordability
Distribution landscape continues to be dominated by appliances and electronics specialists
Buoyant residential property market to support category growth over the forecast period
At-home cinematic experience via streaming services will gain traction
Rental subscription set to offer affordable ownership in premium products
Consumer Electronics in Malaysia - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Home Video
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Video research and analysis database.
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