PROSPECTS AND OPPORTUNITIES
Improving performance of TVs but further strong losses anticipated for video players
Retail sales of home video are expected to improve in volume and value (constant 2024 prices) terms over the forecast period. With streaming continuing to push video players towards obsolescence and OLED TVs remaining unaffordable to most consumers, LCD TVs is set to remain the main driver of sales and absolute growth.
Rising trend for refurbished/used products to dampen growth
As in other consumer electronics categories, refurbished units are gaining popularity among local consumers of home video as a way of saving costs. Consumers are drawn to used consumer electronics products are they are often priced affordably and reduce waste.
Streaming to continue to impact home video
Malaysia has over 14 million streaming subscribers. The increase in broadband data access has been further aided by the Rahmah package since August 2023.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Video industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Video in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Video in Malaysia?
- Which are the leading brands in Malaysia?
- How are products distributed in Malaysia?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Home Video in Malaysia - Category analysis
KEY DATA FINDINGS
Cautiously optimistic property market offers growth potential
Streaming continues to make video players redundant
Consumers look for value for money in a tough 2024 as the new sales and service tax comes into force
Improving performance of TVs but further strong losses anticipated for video players
Rising trend for refurbished/used products to dampen growth
Streaming to continue to impact home video
Consumer Electronics in Malaysia - Industry Overview
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Home Video
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Video research and analysis database.
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