PROSPECTS AND OPPORTUNITIES
OLED TVs to remain expensive niche but will be a key trigger for value growth
Retail volume sales of home video in France are set to record a 1% CAGR over the forecast period, reaching four million units by 2030. LCD TVs is expected to remain the most popular format, primarily due to the ongoing challenges faced by OLED's supply chain in developing and offering price-competitive products, which has hindered mass adoption in the country.
Omnichannel strategy essential to reach wider target audience
E-commerce will remain a robust force in the retail landscape for home video over the forecast period, as many consumers, when replacing their televisions, will seek the most competitive offers, often finding little differentiation between models. Younger consumers, in particular, will continue to adopt a hybrid approach, viewing various designs in physical stores and then searching for the best prices online.
Potential for home video to face threat from second-hand market
The second-hand market for home video in France is set to gain significant traction over the forecast period, mirroring trends observed in other categories such as laptops and smartphones. As local consumers continue to face budget pressures, the appeal of purchasing second-hand televisions will grow, particularly for retailers that can develop effective buy-back and reconditioning programmes.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Video industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Video in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Video in France?
- Which are the leading brands in France?
- How are products distributed in France?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Home Video in France - Category analysis
KEY DATA FINDINGS
Mixed performance fuelled by maturity and longer replacement cycles
Ongoing premiumisation remains a major value driver for leading players
Retailers adapt during difficult economic period
OLED TVs to remain expensive niche but will be a key trigger for value growth
Omnichannel strategy essential to reach wider target audience
Potential for home video to face threat from second-hand market
Consumer Electronics in France - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Home Video
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Video research and analysis database.
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