PROSPECTS AND OPPORTUNITIES
Increasing volume sales will be driven by consumer demand for OLED TVs
Volume sales of home video are expected to increase over the forecast period, as the economy stabilised, inflationary pressures ease, and consumer spending power increases. Sales will primarily be driven by OLED TVs, due to ongoing consumer demand for these products.
Ongoing innovations in TVs expected
Ongoing innovations in TVs are expected over the forecast period, driven by sustained digital and technological advancements in order to meet consumer demand for premium visual quality, smart ecosystems, and seamless content access. For example, brands such as Beko and Grundig are likely to continue integrating Google TV platforms into their product ranges.
AI will play and increasing role in innovation strategies
Artificial Intelligence (AI) will play an increasingly central role in innovation strategies. There will be increased use of AI for personalised user interfaces, voice-controlled navigation, smart energy usage, and even adaptive sound and picture modes that respond to environmental cues.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Video industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Video in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Video in Turkey?
- Which are the leading brands in Turkey?
- How are products distributed in Turkey?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Home Video in Turkey - Category analysis
KEY DATA FINDINGS
OLED TVs fare well in an overall declining category
Beko maintains overall company lead, while LG holds the significant share in OLED TVs
Appliances and electronics specialists maintain strongest sales
Increasing volume sales will be driven by consumer demand for OLED TVs
Ongoing innovations in TVs expected
AI will play and increasing role in innovation strategies
Consumer Electronics in Turkey - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Home Video
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Video research and analysis database.
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