PROSPECTS AND OPPORTUNITIES
Positive outlook for home video in Romania
Sales of home video are expected to rise over the forecast period overall. Romania will remain among the largest TV-consuming markets in Europe, with televisions viewed as a household essential.
Rising technology awareness among consumers
Romanian consumers are becoming more knowledgeable about the latest technological developments and will increasingly demand immersive viewing experiences featuring superior image and sound quality. Low energy consumption will remain an important consideration, driven primarily by cost-saving motives rather than environmental concerns.
AI integration set to become mainstream
Interest in AI-enabled televisions is expected to grow steadily over the forecast period. A study conducted by Cult Research found that 73% of Romanians planning to replace their TVs are seeking models with AI features.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Video industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Video in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Video in Romania?
- Which are the leading brands in Romania?
- How are products distributed in Romania?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Home Video in Romania - Category analysis
KEY DATA FINDINGS
Economic uncertainty weighs on TV purchases
LG and Samsung remain the most popular home video brands
Altex leads distribution, with private label gaining ground
Positive outlook for home video in Romania
Rising technology awareness among consumers
AI integration set to become mainstream
Consumer Electronics in Romania - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Home Video
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Video research and analysis database.
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