PROSPECTS AND OPPORTUNITIES
Growth in televisions set to remain flat as tariffs create disruptive context
Sales of home video are expected to remain flat overall through the forecast period. OLED models lead overall growth and appeal to consumers willing to pay a premium, while sales in LCD TVs are sustained primarily by replacements.
OLED TVs will see further growth, while LCD options will remain popular with budget-strained consumers
OLED TVs remains the only segment posting consistent volume sales growth in 2025. The technology continues to expand, though pricing keeps it in the premium tier.
8K, mini-LED, and QLED televisions on the horizon with AI set to expand
Looking ahead, televisions are likely to move into new formats and higher resolutions. OLED continues to gain ground, but 8K and mini-LED technologies are also approaching wider adoption.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Video industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Video in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Video in USA?
- Which are the leading brands in USA?
- How are products distributed in USA?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Home Video in the US - Category analysis
KEY DATA FINDINGS
OLED TVs drives growth in home video in 2025
Samsung overtakes TCL to lead a landscape marked by polarisation in pricing
E-commerce remains favoured channel for home video purchases
Growth in televisions set to remain flat as tariffs create disruptive context
OLED TVs will see further growth, while LCD options will remain popular with budget-strained consumers
8K, mini-LED, and QLED televisions on the horizon with AI set to expand
Consumer Electronics in the US - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Home Video
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Video research and analysis database.
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