PROSPECTS AND OPPORTUNITIES
Downward trend likely to continue, but a bright spot will remain in OLED TVs
Home video in Austria is projected to contract throughout the forecast period as viewing habits transition towards streaming and time-shifted content. Televisions are increasingly perceived as dispensable, particularly in single-person households, while the prevalence of secondary units is also declining.
Redefining the role of televisions
Manufacturers are attempting to redefine the role of televisions. On way of doing so is by positioning devices as central "always-on" information hubs rather than simple content delivery tools.
New technologies alone not likely to be enough to revitalise televisions
Innovative new display technologies like QD-OLED and Mini-LED are expected to revitalise home video in Austria by offering superior visual performance. For instance, Samsung’s QD-OLED combines OLED's perfect black levels with Quantum Dot's enhanced brightness and accuracy, while TCL’s more affordable Mini-LED with Local Dimming solutions provide exceptional contrast through an LCD panel with thousands of mini LEDs and precise dimming zones.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Video industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Video in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Video in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Home Video in Austria - Category analysis
KEY DATA FINDINGS
After an exceptional year in 2024, the downward trend resumes in 2025
Thanks to its improving position in OLED TVs, Samsung defends its leadership
Media Markt dominant among specialist retailers
Downward trend likely to continue, but a bright spot will remain in OLED TVs
Redefining the role of televisions
New technologies alone not likely to be enough to revitalise televisions
Consumer Electronics in Austria - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Home Video
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Video research and analysis database.
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