PROSPECTS AND OPPORTUNITIES
Television sales will continue to suffer from changing media consumption
Watching habits will keep shifting towards video streaming and time-shifted broadcasts in the upcoming period, with volume sales of televisions expected to keep decreasing. Economic conditions will play a role in terms of the development of disposable income, with cautious spending likely to be remain a hindrance to sales.
New television fee may provide some growth impetus
To a certain extent, the former GIS fee, which was directly linked to the ownership of a television, has certainly been responsible for driving the adoption of other screens in Austrian households. The fact that the television fee is now mandatory and does not depend on owning a device is likely to have some positive impact on TV sales in the forecast period.
Mid-price segment will come under further pressure
Over the forecast period, demand for televisions is likely to focus more on the two opposing segments of high-end and low-end. Consumers with high demands value the best picture and sound quality and the latest technological innovations.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Video industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Video in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Video in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Home Video in Austria - Category analysis
KEY DATA FINDINGS
Video consumption continues to fall
New television fee supports demand for televisions
Hisense investment continues to pay off
Television sales will continue to suffer from changing media consumption
New television fee may provide some growth impetus
Mid-price segment will come under further pressure
Consumer Electronics in Austria - Industry Overview
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Home Video
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Video research and analysis database.
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