Sales of home video are expected to see strong growth over the forecast period in retail volume terms on the back of slowly improving purchasing power and an overall more positive economic outlook. That said, most sales growth will likely come from upper income consumers who are not price sensitive and who will be able to splash out without significant concerns over the price.
Innovations such as larger screens and a more lifelike experience in front of the screen are expected be the focus of innovations over the forecast period with more consumers seeking to find the best quality for their money. QLED TVs are expected to become more visible over the forecast period, although the high price of these products will remain a constraint for the majority of consumers which will likely still hinder the category’s growth potential.
While the leading players will continue to focus on upgrading their televisions to offer the latest features and innovations, the majority of Moroccan consumers will continue to be driven by price and will likely look for the best value televisions they can afford. As the majority of Moroccan consumers fall into the low- to middle-income bracket, the cost of most televisions is likely to remain outside of their purchasing power, particularly over the early years of the forecast period.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Home Video industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video
This report originates from Passport, our Home Video research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!