PROSPECTS AND OPPORTUNITIES
Volume growth will be sluggish in the forecast, with the majority of demand stemming from the upper income segment.
Sales of home video are expected to see strong growth over the forecast period in retail volume terms on the back of slowly improving purchasing power and an overall more positive economic outlook. That said, most sales growth will likely come from upper income consumers who are not price sensitive and who will be able to splash out without significant concerns over the price.
Xiaomi could disrupt the market as consumers look for higher quality at lower prices
Innovations such as larger screens and a more lifelike experience in front of the screen are expected be the focus of innovations over the forecast period with more consumers seeking to find the best quality for their money. QLED TVs are expected to become more visible over the forecast period, although the high price of these products will remain a constraint for the majority of consumers which will likely still hinder the category’s growth potential.
Most consumers will continue to look for value which could favour cheaper brands
While the leading players will continue to focus on upgrading their televisions to offer the latest features and innovations, the majority of Moroccan consumers will continue to be driven by price and will likely look for the best value televisions they can afford. As the majority of Moroccan consumers fall into the low- to middle-income bracket, the cost of most televisions is likely to remain outside of their purchasing power, particularly over the early years of the forecast period.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Home Video industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Video in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Video in Morocco?
- Which are the leading brands in Morocco?
- How are products distributed in Morocco?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Home Video in Morocco - Category analysis
KEY DATA FINDINGS
Economic recovery and an improving housing market boosts sales of televisions
Samsung extends its lead despite increasing competition
Brand stores help appliance and electronic stores lead distribution
Volume growth will be sluggish in the forecast, with the majority of demand stemming from the upper income segment.
Xiaomi could disrupt the market as consumers look for higher quality at lower prices
Most consumers will continue to look for value which could favour cheaper brands
Consumer Electronics in Morocco - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Home Video
-
- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
-
- BD Players
- DVD Players
- Video Recorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Video research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!