PROSPECTS AND OPPORTUNITIES
Despite overall decline, growth likely for higher-end products as some consumers upgrade
Retail volume sales of home video in Vietnam are forecast to decline at a CAGR of 3% over the forecast period, reaching 1.3 million units in 2030.
The future looks bright for mini LED TVs
Mini LED TVs are forecast to experience growth and broader market availability in Vietnam over the coming years, driven by their superior display performance and increasing affordability. This technology offers several key advantages over traditional led LCD TVs, including higher brightness levels, deeper contrast with more precise local dimming, and improved colour accuracy.
Manufacturers likely to focus on meeting the needs of an ageing population
As Vietnam’s population is expected to continue to age rapidly, brands in home video will increasingly focus on meeting the specific needs of older consumers. This demographic shift is set to drive notable demand for smart TVs equipped with features designed for ease of use and accessibility.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Video industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Video in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Video in Vietnam?
- Which are the leading brands in Vietnam?
- How are products distributed in Vietnam?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Home Video in Vietnam - Category analysis
KEY DATA FINDINGS
Sales fall as maturity and changing viewing habits impact demand
Although Samsung extends its lead, TCL sees a dynamic share increase due to a product launch
Lower prices and livestreams drive share growth for retail e-commerce
Despite overall decline, growth likely for higher-end products as some consumers upgrade
The future looks bright for mini LED TVs
Manufacturers likely to focus on meeting the needs of an ageing population
Consumer Electronics in Vietnam - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Home Video
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Video research and analysis database.
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