PROSPECTS AND OPPORTUNITIES
Growth prospects for OLED TVs outshine LCD TVs
While LCD TVs still accounts for the largest share of sales in home video in Brazil, OLED TVs is expected to remain the growth driver in the forecast period. OLED technology, which is known for its superior picture quality, vibrant colours, and deep contrasts, is capturing the attention of Brazilian consumers looking for a more immersive home viewing experience.
Samsung and LG face growing competition
Samsung and LG have long been the dominant force in home video in Brazil, but they have been facing mounting competition from emerging brands such as Xiaomi and TCL, and their combined share is expected to fall under 50% in 2024. Globally, Samsung has maintained its leading position in televisions for 18 consecutive years.
Innovation in immersive experiences is key to future growth
Home video manufacturers are focusing on delivering immersive experiences to stay competitive in Brazil’s evolving entertainment landscape. High-definition screens, enhanced sound systems, and seamless integration with technologies such as AI and voice assistants are becoming essential features for modern home video solutions.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Video industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Video in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Video in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Home Video in Brazil - Category analysis
KEY DATA FINDINGS
Home video struggles with price sensitivity despite black Friday boost
Sales of premium televisions resilient even as sales of LCD TVs decline
Video players faces near extinction as streaming services reign
Growth prospects for OLED TVs outshine LCD TVs
Samsung and LG face growing competition
Innovation in immersive experiences is key to future growth
Consumer Electronics in Brazil - Industry Overview
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Home Video
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Video research and analysis database.
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