PROSPECTS AND OPPORTUNITIES
A continued move towards higher quality home video products such as OLED TVs
Retail volume sales of home video in China are forecast to decline at a CAGR of 0.3% over the forecast period, reaching 32 million units by 2030.
Enhancements to production efficiency set to continue
Intelligent manufacturing and automation technologies have significantly transformed the production, packaging, and equipment manufacturing stages of optical discs in China. These advancements have not only enhanced production efficiency and product consistency but also led to a reduction in manufacturing costs.
Improving the viewing experience through AR/VR, and meeting consumers’ sustainability demands
With the ongoing maturation of 5G and AI technologies, VR and AR integration in home video in China is poised to redefine entertainment experiences. VR headsets, when paired with home video and home cinema solutions, are expected to offer users a fully immersive viewing experience, replicating the atmosphere and visual fidelity of a cinema from the comfort of their homes.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Video industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Video in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Video in China?
- Which are the leading brands in China?
- How are products distributed in China?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Home Video in China - Category analysis
KEY DATA FINDINGS
Several factors limit the rate of decline for home video in 2025
Offering quality products and advanced technology, Qingdao Hisense Electric extends its lead
Retail e-commerce maintains share growth due to convenience and promotions
A continued move towards higher quality home video products such as OLED TVs
Enhancements to production efficiency set to continue
Improving the viewing experience through AR/VR, and meeting consumers’ sustainability demands
Consumer Electronics in China - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Home Video
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Video research and analysis database.
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