PROSPECTS AND OPPORTUNITIES
Steady growth expected for home video
After disruption to sales growth during the review period, in the forecast period home video (mainly televisions) is expected to witness steady growth in the forecast years in retail volume and current value terms, due to factors such as new technological advances, and growing consumer demand to create a cinematic viewing experience at home. At the end of the review period, several major manufacturers of TVs launched OLED, QLED, and QNED products, which incorporate the latest cutting-edge technology and provide a superior viewing experience.
Demand for large-screen TVs set to increase in the forecast period
During the review period, the demand for large-screen TVs (55-inch and above) increased significantly more than other sizes, as consumers preferred large-screen and premium models with better features. This trend is expected to continue well into the forecast period.
Locally manufactured, “Made in India” TVs set to rise going forward
In the forecast period, the number of manufacturers producing TVs locally is expected to increase, as they look to capitalise on government initiatives, minimise supply chain disruptions, enhance cost efficiency, speed up time to market, and diversify risk. In 2024, brands of televisions are continuing to invest in and expand their manufacturing capabilities in India.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Video industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Video in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Video in India?
- Which are the leading brands in India?
- How are products distributed in India?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Home Video in India - Category analysis
KEY DATA FINDINGS
LCD TVs rebounds to strong growth in 2024
The competition intensifies amongst the top three players
Retail e-commerce continues to gain share of distribution
Steady growth expected for home video
Demand for large-screen TVs set to increase in the forecast period
Locally manufactured, “Made in India” TVs set to rise going forward
Consumer Electronics in India - Industry Overview
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Home Video
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Video research and analysis database.
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