In 2025, the air care category in Saudi Arabia was characterised by a strong trend towards premiumisation, driven by rising disposable incomes and a growing interest in luxury lifestyles and home decor. The median disposable income per household in Saudi Arabia was SAR168,510 in 2025, indicating a relatively high level of purchasing power. The urban population in Saudi Arabia is also significant, with 30.5 million people living in urban areas in 2025. This demographic is likely to drive demand f

The air care category in India recorded 7%?volume and 8%?current value growth in 2025, driven by rising hygiene awareness and a growing preference for premium products. This growth was also attributed to the increasing demand for sophisticated fragrance experiences and technologically advanced formats.

The air care category in the UK experienced 1% retail volume growth in 2025, which supported value growth of 3%. The category's performance was driven by fragrance innovation, with companies extending their product lines to include new scent varietals, often with mood-boosting properties. This trend is closely linked to the broader health and wellness movement, where consumers seek products that improve indoor air quality to create a 'sanctuary' at home.

The air care market in Paraguay demonstrated robust performance in 2025, with a retail value of PYG51.5 billion, representing 7% growth on the previous year. The median disposable income per household in Paraguay grew from PYG86 million in 2024 to PYG91 million in 2025, indicating a steady increase in consumer purchasing power. The growing urban population, with higher incomes and a greater demand for air care products in smaller homes, is also likely to have had a positive impact on the air car

The air care category in Ethiopia recorded retail value sales of ETB303 million in 2025, representing 8% growth from the previous year, driven by an expanding urban population and rising household incomes that supported greater consumer spending on products improving indoor air quality. The urban population in Ethiopia reached 33 million in 2025, up from 31 million in 2024, with urban households demonstrating growing awareness of the benefits of air care products and an increasing willingness to

The air care market in El Salvador grew by 3% in 2025, with retail value sales reaching USD4.5 million. This growth is notable given the economic constraints faced by a significant portion of the population, who still grapple with budget limitations, thereby limiting further expansion. The offering of more affordable air care alternatives, such as private label, is likely to have facilitated market growth due to their accessibility at lower price points.

Air care in Tanzania demonstrated robust performance in 2025, with a retail sales value of TZS11.7 billion, representing a growth of 9% compared to the previous year. The urban population in Tanzania is projected to continue growing, reaching 26 million in 2025, indicating a potential for further expansion in air care as urban consumers increasingly demand products that improve indoor air quality.

In 2025, air care in Qatar recorded a retail value of QAR20 million, representing a 6% growth from the previous year. This growth is notable, especially when considering the broader context of Qatar's economy and consumer spending habits. The median disposable income per household in Qatar has indicated a relatively high level that can be allocated towards home care products like air care. The growth in urban population and increasing awareness about home hygiene and freshness are likely contrib

In 2025, air care in Côte d'Ivoire recorded a retail value of XOF2,659 million, representing 7% current value growth from the previous year. This growth can be attributed to increasing urbanisation, as indicated by the rising urban population, which was recorded at 17,902,500 in 2025 and is expected to continue growing. The growing urban population is likely to drive demand for air care products as consumers become more aware of the importance of maintaining a pleasant indoor environment.

Air care records current value growth of 8% in 2025, reaching HNL170 million, driven by consumers displaying higher levels of aromatic sensoriality than previous generations and increasingly valuing pleasant fragrances in everyday living spaces. Electric air fresheners continue as the best-performing category, recording 9% growth to reach HNL7 million, supported by demand for automated, convenient solutions. However, demand remains concentrated among middle- and high-income households, as consum

In 2025, air care in Kuwait recorded value sales reaching KWD2.1 million, representing 2% current value growth from the previous year. This growth is notable, especially when considering the regional and global context. Air care’s performance is influenced by Kuwait's urban population, which stood at 4,913,300 in 2024 and is expected to be 4,881,300 in 2025, indicating a stable urban demographic. The median disposable income per household in Kuwait has seen fluctuations, with a value of KWD16,3

In 2025, the air care market in Croatia experienced a 0.1% decline in retail volume and a 2% increase in retail value. The median disposable income per household in Croatia was EUR32,417, indicating a relatively high standard of living that could support premium product purchases. The consumer confidence index stood at 0.8, suggesting a moderate level of consumer optimism.

In 2025, air care in Uruguay recorded 2% growth in current value terms to reach UYU1.1 billion, driven by price increases. Spray/aerosol air fresheners remained the largest category within air care in 2025, with retail value sales reaching UYU843 million, due to the affordability and wide availability of various brands in this format. The introduction of more sustainable options further supports this strong position. For example, SC Johnson introduced a new ultralight, 100% recyclable packaging

In 2025, air care in Sri Lanka experienced moderate growth, driven by the recovery of consumer expenditure and gains in the travel and automotive industries, as well as a stabilising inflation rate. The category grew by 7% in 2025, reaching a retail value of LKR1.6 billion. The median disposable income per household in Sri Lanka increased from LKR2.19 million in 2024 to LKR2.21 million in 2025 and the urban population is growing, indicating that consumers are more willing to spend on non-essenti

In 2025, air care in Angola saw a retail value of AOA13,302 million, representing a 15% growth from the previous year. This growth was driven by urban households, particularly in Luanda and Benguela, which continued to prioritise home comfort despite ongoing inflation and income disparities. Air care's performance in Angola was influenced by its ability to cater to local preferences and needs. The rise of local brands was a significant factor, as they offered products that were both affordable a

In 2025, air care in Laos experienced 14% growth, with retail value sales of LAK9 billion, primarily concentrated within growing urban areas where products are more widely available and offered in greater variety through modern trade channels. The opening of the new local Go+ Mart convenience store in 2025 and the expansion of other supermarkets and convenience stores have significantly improved product accessibility. This growth was supported by the increase in median disposable income per hous

In 2025, the air care market in Uganda recorded a retail retail value of UGX170 billion, representing a 5% growth in value compared to 2024. This growth is attributed to the increasing urban population, which rose to 6.9 million.

In 2025, air care in Ghana recorded retail volume sales of 92 million tonnes, representing a decline of 2% compared to the previous year. Despite this decline in volume, retail value sales grew by 18% to GHS38 million, indicating a significant increase in the average price of air care products. This growth in value can be attributed to the rising median disposable income per household in Ghana, which reached GHS69,489 in 2025, showing an upward trend.

The air care market in Georgia recorded 7% value growth in 2025 to reach retail sales of GEL9.8 million. As urban consumers increasingly value convenience and premium formats, there is a notable preference for more niche categories such as electric air fresheners and liquid air fresheners, which are driving growth. The expansion of modern grocery stores into remote regions has also contributed to the increased availability and variety of air care products. The median disposable income per househ

The air care category in Slovakia showed positive growth in value sales in 2025, driven by growing prices and the rising popularity of modern formats. These modern formats, such as electric and candle air fresheners, attracted consumers with their high convenience, aesthetics, and sustainability options. The median disposable income per household in Slovakia in 2025 meant that consumers had a relatively high standard of living that could support premium product purchases.

In 2025, air care in Panama achieved a positive 2% growth rate, with retail value sales reaching USD6 million, driven primarily by spray/aerosol formats, which is the largest category. The convenience and affordable price of spray/aerosol formats compared to other formats continue to be key drivers of growth. The development of gel formats is also attracting consumers through long-lasting fragrances, convenience, and affordable prices, although they have a small presence in the market.

In 2025, the air care market in Cameroon experienced growth, driven by affordability and retail distribution. Retail value sales of air care products reached XAF4,350 million, representing a 7% growth. This growth was largely driven by the increasing demand for low-priced sprays and aerosols, which were widely available in informal outlets such as kiosks and small shops. Companies that focused on wide availability and competitive pricing achieved stronger market shares, while premium or imported

The air care category in Myanmar remained stable in 2025, with a retail value of MMK17.8 billion, representing 34% growth over the previous year. Despite economic pressures such as inflation and currency depreciation, the category saw a growth in retail value, driven by consistent demand for both aerosol sprays and non-aerosol formats.

Air care current value sales in Finland recorded 1% growth in 2025, driven by increasing consumer interest in scented candles and premium aerosol products that combine functionality with mood-enhancing benefits. Finnish households value wellness and a healthy home atmosphere, making fragrance a key purchase driver while also rewarding brands that highlight eco-friendly credentials such as recyclable packaging and natural formulations. Economic conditions are relatively stable, supporting consume