PROSPECTS AND OPPORTUNITIES
Air care will face growing competition from essential oils
Air care is expected to experience a positive performance in retail value terms (at constant 2024 prices) over the forecast period, despite an anticipated decline in volume sales. Consumers are predicted to experiment with more sophisticated air care solutions or switch between different formats.
Strong growth for electric air fresheners
Electric air fresheners are projected to experience significant value growth in the coming years. The convenience of simply plugging in the device and letting it function automatically appeals to consumers with busy lifestyles, offering a hassle-free solution to maintaining a fresh-smelling home.
Sprays/aerosols face declining sales amid growing competition
The spray/aerosol product format is expected to experience a decline in demand, largely due to increasing competition from essential oils, which are perceived as being more natural and environmentally-friendly. Additionally, more convenient alternatives, such as electric air fresheners and cost-effective candle air fresheners, will further contribute to this downward trend.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Hungary?
- Which are the leading brands in Air Care in Hungary?
- How are products distributed in Air Care in Hungary?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Hungary - Category analysis
KEY DATA FINDINGS
Air care products see mixed performance
Electric air fresheners gain traction, albeit from low base
Import-Trade Hungary enters the competitive landscape
Air care will face growing competition from essential oils
Strong growth for electric air fresheners
Sprays/aerosols face declining sales amid growing competition
Home Care in Hungary - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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