PROSPECTS AND OPPORTUNITIES
Steady growth with potential in less mature segments
The air care market in Georgia is forecasted to maintain stable growth in volume sales throughout the forecast period. Spray/aerosol air fresheners will continue to hold the largest share of the market, although its volume growth will likely slow slightly due to the segment’s high level of maturity.
Intensified competition influenced by shelf optimisation
Competition within the air care category is anticipated to intensify during the forecast period as retailers optimise shelf space, focusing on efficiency and profitability. Despite this heightened competition, leading brands are likely to retain their top positions, supported by strong brand recognition and customer loyalty.
Rising health awareness to boost premium segment growth
As health consciousness grows - particularly among younger Georgian consumers - the demand for premium air care products is expected to increase. This emerging trend will likely drive growth in segments such as aromatherapy diffusers, air fresheners infused with essential oils, and products made with natural ingredients.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Georgia?
- Which are the leading brands in Air Care in Georgia?
- How are products distributed in Air Care in Georgia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Georgia - Category analysis
KEY DATA FINDINGS
Rising consumer awareness and the persistent expansion of modern grocery retail push growth for air care in 2024
Little shift towards electric air care amid brand loyalty
Stable product variety with new scents but low demand for natural ingredients
Steady growth with potential in less mature segments
Intensified competition influenced by shelf optimisation
Rising health awareness to boost premium segment growth
Home Care in Georgia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
-
- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
-
- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!