Competitive Landscape
Ceras Johnson Maintains Lead with Strong Brand Portfolio
The air care landscape in Brazil remained concentrated in 2025, with the top two companies, Ceras Johnson Ltda and Reckitt Benckiser (Brasil) Ltda, holding significant value share of 55% and 26%, respectively. Ceras Johnson maintained its lead due to its strong brand portfolio under Glade, consumer trust, and wide channel coverage, while Reckitt Benckiser maintained its position with a slight increase in share, due to positive performances by its Air Wick Bom Ar and Air Wick Bom Ar Freshmatic products.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Brazil?
- Which are the leading brands in Air Care in Brazil?
- How are products distributed in Air Care in Brazil?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Brazil - Category analysis
Key Data Insights
Regional Expansion Helps Drive Positive Performance for Air Care
Regional Expansion Helps Drive Positive Performance for Air Care
The Rise of Mood-Boosting Fragrances
Electric Air Fresheners to Drive Growth with Technological Innovation
Spray/Aerosol Air Fresheners Remain Leading Category Due to Affordability and Ease of Use
E-Commerce to Help Drive Growth and Innovation in Air Care
Ceras Johnson Maintains Lead with Strong Brand Portfolio
Supermarkets Leads Air Care Distribution with Wide Brand Portfolios
E-Commerce Fuels Growth and Innovation in Air Care
Home Care in Brazil - Industry Overview
Practical Efficiency Drives Home Care Sales
Key Data Insights
Practical Efficiency Drives Home Care Sales
Mood-Boosting Ingredients Become Key Differentiator
Regional Resilience and Strategic Expansion
Market Adaptation and Value-Driven Growth
Established Stability and the Multifunctional Shift
Sensorial Experiences to Shape Industry Trends
Multinationals Maintain Lead Amidst Rising Regional Competition
Emerging Companies Capitalise on Regional Preferences and Innovation
Grocery Retailers Drive Distribution through Supermarkets and Small Local Grocers
Retail E-Commerce Gains Traction with Convenience and Competitive Prices
Country Reports Disclaimer
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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