PROSPECTS AND OPPORTUNITIES
Younger consumers and lifestyle shifts propel growth in air care
The culture change of greater concern about fragrances in the household, which is being driven by the younger generation of consumers, will push air care to see an acceleration of growth in retail volume terms. With prices set to decline later in the forecast period, slightly stronger growth is expected to be seen in volume terms than in current value terms.
Addressing trust issues, and ensuring competitive strategies for private label in Brazil
Even though they offer good prices, private label products continue to have trust issues in Brazil. Seen as lower quality products in a market with other products with accessible unit prices, most consumers tend to prioritise foreign brands, which have a higher quality perception than private label products.
Marketplaces set to drive growth in air care amidst evolving consumer shopping habits
The increase in sales through online marketplaces will continue to benefit air care in the forecast period. Offering a wide range of SKUs covering different types of fragrances and formats, channels such as Mercadolibre and Shopee have been gaining popularity as Brazilian consumers demystify online purchases; especially for smaller sized products that have a lower unit price.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Brazil?
- Which are the leading brands in Air Care in Brazil?
- How are products distributed in Air Care in Brazil?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Brazil - Category analysis
KEY DATA FINDINGS
Post-pandemic lifestyle shifts drive growth for air care
Rising popularity of odour neutralisers in Brazil
Players emphasise aromatherapy benefits in their air care products
Younger consumers and lifestyle shifts propel growth in air care
Addressing trust issues, and ensuring competitive strategies for private label in Brazil
Marketplaces set to drive growth in air care amidst evolving consumer shopping habits
Home Care in Brazil - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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