PROSPECTS AND OPPORTUNITIES
Small local grocers will grow in importance as a distribution channel
Air care sales in Costa Rica are largely concentrated in modern grocery retailers, primarily because these products are typically purchased by consumers with medium to high purchasing power, who tend to shop at leading retailers like Walmart. Over the forecast period, a more favourable economic environment along with price stabilization is expected to drive increased air care product penetration in Costa Rican households.
Private label will emerge as a serious competitor
Over the forecast period, private label will continue to gain ground in air care, mainly driven by Walmart's Great Value line. The retailer has developed a strong and diverse portfolio, including sprays, gels, cones/solids, and electric formats, all of which are competitively priced compared to branded products.
Electric air fresheners will continue to exhibit the most dynamic growth
Over the forecast period as a whole, retail constant value sales of air care are expected to slow from the forecast period, with electric air fresheners remaining the star performer. Growth in retail constant value sales of electric air fresheners will be supported by new products and technological advancements.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Costa Rica?
- Which are the leading brands in Air Care in Costa Rica?
- How are products distributed in Air Care in Costa Rica?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Costa Rica - Category analysis
KEY DATA FINDINGS
Price stabilization supports retail volume sales of air care
Glade’s dominance deepens
Limited edition offerings attract consumers
Small local grocers will grow in importance as a distribution channel
Private label will emerge as a serious competitor
Electric air fresheners will continue to exhibit the most dynamic growth
Home Care in Costa Rica - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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